She Built It® Podcast

Welcome to the She Built It® podcast. Join me as I talk to women who have successfully built it - a life and business that they love. We dive into the topic of “how” they built it and talk about everything from having the courage to make career leaps to the details of how to lead effectively, build teams, implement growth strategies, and infuse tech innovation. Magic happens when we focus on the part of ourselves and our business that brings us joy so let’s dive in.

She Built It® Podcast is a business podcast hosted by Melanie Barr, with 300 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Melanie Barr hosts She Built It® Podcast, a business show with 300 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #299

  How Do You Build a Skincare Business That Lasts 20 Years? with Rachel Lee Lozina

  Aug 18, 202628 min

  On She Built It®, Rachel Lee Lozina, founder of Blue Water Spa, licensed esthetician with 23 years of experience, and owner of two locations in New York, shares the skincare truth that most people never hear: the facials that actually change your skin, the ingredients that are marketing ploys, and why slow and consistent beats aggressive and trendy every single time. This conversation goes well beyond skincare. Rachel gets candid about what it actually took to open a second location an hour and a half from home, the cold calling, the free facials, the rejection, and the loneliness of being the new kid on the block after 18 years of established credibility. She also shares the pay structure mistake that kills most beauty businesses, why she stopped worrying about being liked by her team after 40, and how she uses AI to analyze her business metrics in ways she never could before. This is for anyone who’s ever wondered what it really costs to grow a service business from one location to two. Connect with us: Blue Water Spa Website Blue Water Spa LinkedIn Blue Water Spa Facebook Blue Water Spa Instagram Rachel Lee Lozina LinkedIn Rachel Lee Lozina Instagram Work with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr Instagram Melanie Barr LinkedIn She Built It® LinkedIn

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  Episode #298

  How Ollie AI Is Using AI to Solve the Mental Load

  Aug 11, 202623 min

  On She Built It®, Christy Shannon, co-founder, CMO, and mother of four, opens with a stat that should stop every busy parent in their tracks: 41% of parents say that most days they are so stressed they cannot function. That’s not a personal failing; that’s a U.S. Surgeon General warning. Christy asks a question that’s harder to answer than it sounds: if you use AI every day to make your work life easier, why hasn’t anyone brought that same logic home? She built Ollie AI to do exactly that: a Family AI that lives in your text messages, connects to your email, calendar, and WhatsApp, and sends a shared morning rundown to you and your partner so neither of you has to hold the entire schedule in your head. She also gets honest about what it actually feels like to build something completely new in a rapidly changing space: the pivots that feel like failure but aren’t, the discomfort of self-promotion, and the truth most founders still won’t say out loud: great products don’t just rise on their own. Connect with us: Ollie AI Website Ollie AI LinkedIn Ollie AI Instagram Christy Shannon LinkedIn Work with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr Instagram Melanie Barr LinkedIn She Built It® LinkedIn

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  Episode #296

  She Watched Patients Struggle With Flossing for Years. Then She Built the Fix.

  Jul 28, 202620 min

  On She Built It®, Brynn MacLennan, product designer, mother of five, and co-founder of Slate, shares how co-managing a dental practice revealed something that couldn’t be unseen: even wealthy, educated patients weren’t flossing. Not because they didn’t care about their health, but because flossing was broken. Brynn shares how she turned that insight into a patented 3-in-1 electric flosser now sold in 870 Target stores, what it took to hit $1M in year one, and the marketing strategies that actually moved the needle, including why dental professional influencers outperform lifestyle influencers for Slate every time. She also talks about the leadership evolution of letting go, the books that changed how she builds her team, and why she thinks founders need to talk more openly about failure. This conversation is for any founder who started with a problem no one else thought was big enough, and turned out to be right. Connect with us: Slate Flosser Website Slate Flosser LinkedIn Slate Flosser Instagram Brynn MacLennan LinkedIn Brynn MacLennan Instagram The Day I Realized Oral Health Wasn’t Just About Teeth | Brynn MacLennan | TEDxSpokane Work with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr Instagram Melanie Barr LinkedIn She Built It® LinkedIn Episode resources: OuterSignal — Know Every Customer Claude AI Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter by Liz Wiseman Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan

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  Episode #295

  The Fashion Brand Built on Comfort, Community, and a Very Clear Point of View

  Jul 21, 202626 min

  On She Built It®, Lauren Dudley Stephens, co-founder and CEO of Dudley Stephens, shares the origin story behind one of the most beloved family-owned fashion brands in the lifestyle space. What started as her mother's frustration with finding stylish, washable fleece that could go from boat to dinner became a 10-year brand built entirely on family funding, community, and the belief that women should never have to choose between looking chic and feeling comfortable. Lauren talks about how she grew Dudley Stephens through the early days of Instagram influencer culture, how AI is changing what's possible for small fashion brands, why going viral doesn't always translate to sales, and what leading a team for the first time really taught her about herself. This conversation is warm, honest, and full of the kind of real talk you only get from a founder who is still in it, every single day. Connect with us: Dudley Stephens Website Dudley Stephens LinkedIn Dudley Stephens Instagram Lauren Dudley Stephens LinkedIn Lauren Dudley Stephens Instagram Two Sisters in Business Podcast Confessions of a Type B Founder Substack Work with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr Instagram Melanie Barr LinkedIn She Built It® LinkedIn

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  Episode #294

  Why Women’s Healthcare Is Still Broken, and How Lori Casselman Is Building the Platform to Fix It

  Jul 14, 202615 min

  On She Built It®, Lori Casselman, a 20-year healthcare executive turned founder, shares what it took to build June Health, Canada’s first virtual clinic providing complete care across every stage of women’s health. Lori talks about the opportunity she sees for AI to close the gender health equity gap, the leadership lessons that come with scaling a startup in healthcare, and the culture principles she fiercely protects inside a fully virtual team. She’s candid about the hardest parts of building, including the moment you realize a team member who helped you get here may not be the right person to get you to the next stage, and honest about what keeps her grounded through the pressure of a very big mission. This conversation is for any founder building something that matters at the intersection of people, technology, and purpose. Connect with us: June Health Website June Health LinkedIn June Health Instagram Lori Casselman LinkedIn Work with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr Instagram Melanie Barr LinkedIn She Built It® LinkedIn

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