
She Ventures Forward
The Acquisition Playbook: Claudia Laurie on Building Prive and Selling Smart
<p>Claudia Laurie spent two and a half years at Uber mastering the science behind pricing, incentives, and subscriptions before leaving to build Prive, a subscription billing platform for D2C brands. Four years later, she had raised $5M, processed half a billion dollars in GMV, and successfully exited through an acquisition. In this episode, Claudia breaks down how she and her co-founder pivoted from their original idea after customer feedback, built a sales motion from scratch, and fundraised pre-product as first-time founders. What does it actually feel like to go from LOI to close? How do you evaluate competing...

