Shelf Help

Welcome to Shelf Help: your resource for all things retail. From marketing strategies to product development to managing inventory, Shelf Help is your guide to navigating the retail landscape. I am your host, Tina Wells. After working with some of the most successful brands––Apple, Procter & Gamble, American Eagle Outfitters, and the Oprah Winfrey Network, to name a few––I went on to launch two product lines. One was sold in over 1,500 Target stores and the other was sold in over 1,800 retail locations. Now, I am compiling all of my learnings, along with some of the most successful founders and industry insiders into this podcast, so that you can launch, run, and grow the successful retail business of your dreams. Ready to get your product onto the shelves?

Shelf Help is a business podcast hosted by Tina Wells, with 11 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Tina Wells hosts Shelf Help, a business show with 11 episodes published.

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  Episode #10

  How to Grow Your Brand Without Compromising Your Mission, Vision & Values with Angela O’Brien, Founder of Cleobella

  Feb 6, 202534 minS0

  <p>To close out Season 1 of Shelf Help, I’m joined by Angela O’Brien, founder of the sustainable fashion and accessories brand Cleobella. Angela shares her remarkable journey from selling handmade accessories at local farmers markets to landing partnerships with major retailers like Nordstrom, Anthropologie, Rent the Runway, and more. </p><p>Throughout our conversation, Angela outlines the journey to becoming a certified B Corp, including how she continues to cultivate lasting relationships with artisans across Asia, creating a solid foundation for sustainable, purposeful growth. She also touches on how she and her team are navigating the ever-changing social media...

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  Episode #9

  Behind The Scenes of Selling and Designing for QVC with Stacy London, Founder of by Stacy London

  Jan 16, 202536 minS0

  <p>RESOURCES</p><p>Download my FREE Annual Planning Guide</p><p>Refinery 29: How I Moved On From My What Not To Wear Style</p><p>Whenever I talk to a super successful founder, one thing always stands out – their authenticity. Today’s guest, Stacy London, is no exception! Many of you may know her from TLC’s What Not to Wear, but now she’s making waves in a new way as an entrepreneur and designer at QVC, one of the most unique retail platforms out there. In this episode, Stacy shares her journey of selling directly to customers through...

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  Episode #8

  How To Align Your Brand with Your Purpose with Nyakio Grieco Founder of Thirteen Lune and Relevant Skincare

  Jan 9, 202538 minS0

  <p>When you align your brand with your passion and purpose, magic happens! Joining me to prove it is Nyakio Grieco, a leader in the beauty industry and the founder behind Thirteen Lune and Relevant Skincare. In this episode, we dive deep into the creation of Thirteen Lune – a revolutionary e-commerce platform dedicated to showcasing beauty brands by Black and Brown founders. Nyakio shares her experience of translating a brand into a successful online platform and offers expert insights on partnering with major retail giants.</p><p>Nyakio also opens up about the challenges of building a brand in today’s ec...

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  Episode #7

  How To Create A Brand That Aligns With Your Mission with Sarah LaFleur Founder and CEO of M.M.LaFleur

  Jan 2, 202529 minS0

  <p>RESOURCES:</p><p>Download my FREE Annual Planning Guide</p><p>Looking for an example of a perfect entrepreneur? Look no further! Today, I’m joined by Sarah LaFleur, the visionary founder and CEO of M.M.LaFleur! Together, we explore how she built a wildly successful and stylish fashion brand with purpose, intention, and a deep commitment to empowering women. Her journey is incredible – from starting with zero experience in fashion to leading a brand that redefines how women view workwear! </p><p>In this episode, Sarah reveals her top strategies for navigating partnerships with major upscale retailers, offer...

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  Episode #6

  How To Turn Your Expertise Into A Life-Changing Product Line with Shani Darden, Founder of Shani Darden Skin Care

  Dec 19, 202427 minS0

  <p>Today, I'm joined by Hollywood's go-to esthetician, Shani Darden! Shani is a walking result of her incredible products, like her fan-favorite Retinol Reform serum, which quickly grew a large online following and is now featured on Sephora's shelves. In this episode, Shani reveals the process of transforming her service-based business into a powerhouse skincare brand fueled by her inspiring passion, dedication, and the strategic use of social media.</p><p>Shani shares her top tips on listening to clients to develop specialized solutions, creating packaging that reflects your brand identity, and leveraging your online presence to scale your business...

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