Shelf Impactors™ Branding and Packaging Design

Shelf Impactors™. Hosted by Mark Grey & Lisa Hastings, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.

Shelf Impactors™ Branding and Packaging Design is a arts podcast hosted by Blue Nectar Design, with 60 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Blue Nectar Design hosts Shelf Impactors™ Branding and Packaging Design, a arts show with 60 episodes published.

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  Episode #9

  Shelf Impactors™ Podcast S4E09 - Disruptor Brands

  Sep 30, 202529 minS4

  <p>Shelf Impactors™ PodcastSEASON 4 - EPISODE 9Disruptor Brands - Still Breaking the Mould?Podcast Hosts: Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the evolution of disruptive and challenger brands, discussing how these brands have shifted from being bold and noisy to more nuanced and culturally specific. They analyze the impact of media, consumer expectations, and the need for brands to continuously reinvent themselves in a crowded market. The discussion also touches on emerging trends in branding and the future of maverick brands, emphasising the importance of authenticity and emotional connection with consumers.Ch...

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  Episode #8

  Shelf Impactors™ Podcast S4E08 - Ethics in Branding

  Sep 16, 202530 minS4

  <p>Shelf Impactors™ PodcastSEASON 4 - EPISODE 8Ethics in BrandingPodcast Hosts: Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the complex relationship between ethics and branding. They discuss various categories that pose ethical dilemmas for designers, such as tobacco, alcohol, gambling, and pharmaceuticals. The conversation delves into the challenges of ethical sourcing, consumer awareness, and the impact of cost sensitivity on purchasing decisions. They also touch on the role of AI in branding and the moral responsibilities of designers in today's market.Chapters01:43 Ethics in Branding: A Deep Dive04:48 Navigating Unethical Practices in Design07:42 Co...

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  Episode #7

  Shelf Impactors™ Podcast S4E07 GUEST EPISODE - Matt Maletestnic

  Sep 2, 202527 minS4

  <p>Shelf Impactors™ Podcast SEASON 4 - EPISODE 7Guest Episode - Matt Maletestnic from SGKPodcast Hosts:Lisa Hastings from SGK</p><p><br></p><p>Overview</p><p>In this episode, Lisa interviews Matthew Maletestinic, a global executive in transformation and continuous improvement. They discuss Matthew's journey, the importance of living in the present, and the value of diverse experiences in coaching. Matthew shares insights on the challenges of coaching, the significance of storytelling, and the principles of Kaizen. They also explore the future of coaching in relation to AI and the importance of authentic human connections in the coaching process.</p>...

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  Episode #6

  Shelf Impactors™ Podcast S4E06 UNWRAPPING NOSTALIA

  Aug 19, 202528 minS4

  <p>Shelf Impactors™ Podcast SEASON 4 - EPISODE 6Unwrapping NostalgiaPodcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this engaging podcast, Lisa and Mark explore the theme of nostalgia in branding and packaging. They discuss how retro packaging evokes memories and emotions, the psychological impact of nostalgia, and the significance of iconic brands. The conversation also delves into the Museum of Brands, showcasing how it serves as a trip down memory lane for many. They highlight the evolution of packaging formats, the importance of sustainability, and innovative solutions for modern branding. Ultimately, they emphasize the intersection of old and ne...

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  Shelf Impactors™ Branding and Packaging Design

  Shelf Impactors™ Podcast S4E05 Beyond the Logo

  Aug 5, 202526 minS0

  <p>Shelf Impactors™ Podcast SEASON 4 - EPISODE 5Beyond the logo - your brand!Podcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the concept of branding beyond just logos, discussing how brands are defined by their reputation, story, and promise. They delve into the evolving landscape of branding, particularly in the digital age, and the impact of AI on brand communication. The discussion highlights the importance of brand experience, authenticity, and the need for brands to connect with consumers in meaningful ways. They also analyse case studies of successful and failed branding ef...

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