
Episode #19
Why CPGs Lost Their Innovation Muscle and How to Build it Back
<p>Why did CPGs stop innovating? We sit down with Bobby Moesta, CEO of The Rewired Group and co-creator of Jobs To Be Done, to unpack why large brands stalled, how innovation drifted into launch theater, and what it takes to build products consumers will actually hire and use. Bobby brings decades of experience across defense, food, and software to reveal a blunt truth: categories are a supply-side fiction, while real competition lives in the moments consumers' own "struggling moments."<br/><br/>We explore how to replace segment thinking with struggling moments, why Snickers competes with coffee and sandwiches, and...

