
Episode #32
In Case You Missed It: Matt Yaeger of Pinnacle Wine & Liquor on Community, Creativity, and Small Business Resilience
<p>This week on Shelling Peas, we’re revisiting a conversation from the early days of the podcast — and it’s one that feels more timely than ever. Chef Ryan Jennings sits down with Matt Yaeger, owner of Pinnacle Wine & Liquor, to talk about the evolving wine landscape and the heart of independent business.</p><p>Matt shares candid insights about the challenges facing small wine shops, from shifting consumer habits to competing with big-box chains, and how he's embracing creativity, community connection, and authentic hospitality to thrive. The conversation touches on family entrepreneurship, navigating industry headwinds, and how storytelling and co...

