
Episode #25
The Wine Industry Is Dying, So She Built the Fix
Dan and Erin sit down with Katharina Cser-Mostyn, the powerhouse behind Wine Not - the feminine wine brand that started with a Tinder date and ended up on Shark Tank. Kata takes us right back to her network marketing days, unpacking the good, the bad and the genuinely toxic sides of that world. She opens up about the lessons the industry taught her, and expresses gratitude for the lifelong skills she walked away with. From there it's straight into the wine world, where Kata is proving that a good idea (and a lot of resilience) can crack open one of the world's most old-school industries. We're talking pouches versus bottles, the very real double standard of walking into a bar as a woman with a pitch versus sending her husband in instead, and her very spicy take that the traditional wine industry is dying and nobody wants to admit it. SHFT POD is sponsored by Flockd and Smelly Balls. T&Cs: 20% off applies to new Flockd customers only for your first hot desk booking. Must be redeemed by 30 December 2026. Quote the code SHFT when booking. Not valid with any other offer. Connect With Us Instagram: @SHFT.Pod Website: shftpod.com Submit a Question here Submit a Guest here

