Shift Click

Shift Click is a podcast about eCommerce tech, innovation, the people who are driving it, and their combined influence. Every month, we feature entrepreneurs and industry experts and take a deep dive into their journeys and share their insights and perspectives on trending eCommerce topics. Shift Click aims to separate hype from reality, especially in the commerce industry and shine a practical light on new and emerging technology.Shift Click is brought to you by Codup - a Software Development Firm that specializes in simplifying complexities in eCommerce through pragmatic engineering.

Shift Click is a technology podcast hosted by Fahad Sheikh @ Codup, with 15 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Fahad Sheikh @ Codup hosts Shift Click, a technology show with 15 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Shift Click

  The Sales Enablement Series: Why Storytelling Still Rules B2B Sales

  Aug 25, 202539 minS0

  <p>What does sales enablement really mean in 2025? It’s a question many B2B leaders are asking as buyer expectations shift and digital tools take center stage.</p><p>In this episode of Shift Click: The Sales Enablement Series, Codup CEO Asim Bawany, VP of Marketing John Davis, and Product Head Fahad Sheikh sit down for a candid conversation on the future of sales enablement in B2B commerce.They unpack how manufacturers and distributors can leverage intent data, integrated platforms, and smarter processes to reduce friction and strengthen every buyer interaction. The discussion also dives into mindset shifts, cu...

  ListenShow Notes
• 

  Shift Click

  2025 E-Commerce Evolution: What Last Year Taught Us

  Dec 27, 20241h 5mS0

  <p>In today’s episode, we dive into the hottest news of 2024 with Shopifreaks Founder, Paul Drecksler. From the explosive feud between WordPress and WP Engine shaking up the digital landscape to Shopify’s bold moves reshaping e-commerce strategy. </p> <p>We unpack PayPal’s latest play to outpace Stripe and BigCommerce doubling down on B2B growth and, Temu’s entry into the U.S. market. </p> <p>From leadership debates to market predictions, this conversation unpacks the challenges and opportunities shaping the digital commerce landscape.</p> <p>Key Themes:</p> WordPress vs WP Engine feud and market implications Shopify’...

  ListenShow Notes
• 

  Shift Click

  Building Trust and Success in B2B E-Commerce with Jason Greenwood of Greenwood Consulting

  Jul 1, 20241h 17mS0

  What happens when B2B buyers start their supplier searches on Amazon and Google? Join us as eCommerce expert Jason Greenwood uncovers the critical importance of digital presence for B2B suppliers and shares strategies to quickly build trust and overcome technological barriers. With Codup CEO Asim Bawany providing technical expertise, we lay out a roadmap for successful digital transformation in the B2B sector, emphasizing empathy and understanding customer needs.Discover the power of LinkedIn...

  ListenShow Notes
• 

  Shift Click

  Powering B2B eCommerce Success and Overcoming Challenges with Mark Brohan, President at Digital Commerce 360

  May 6, 202455 minS0

  In this episode, we talked into the intricate world of B2B eCommerce with Asim Bawany and Mark Brohan, uncovering a spectrum of insights and strategies essential for navigating this rapidly evolving world. From the fundamental shift in consumer grading within B2B e-commerce to the nuanced intricacies of marketing and trade shows across the US and UK, we explore the pulse of the industry with seasoned expertise.Joined by an industry expert Mark Brohan, we dissect the latest trends shaping B2B ...

  ListenShow Notes
• 

  Shift Click

  Agile Strategies in B2B eCommerce with Lori McDonald, CEO of Brilliance Business Solutions

  Feb 15, 202444 minS0

  In this episode of our B2B e-commerce series, we're featuring Lori McDonald, a visionary who bridges the awe-inspiring realm of digital commerce. Lori's journey from the control rooms of NASA's Space Shuttle Program to the forefront of B2B e-commerce innovation exemplifies a remarkable blend of adaptability, curiosity, and expertise.With a foundation in computer electrical engineering from Purdue and hands-on experience as a flight controller at the NASA Johnson Space Center, Lori brings a un...

  ListenShow Notes

Recent guests on Shift Click. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.