#shifthappens is the podcast for leaders navigating the frontier of AI, security, and digital trust in the modern workplace. Hosted by Dux Raymond Sy, Chief Transformation Officer at AvePoint, each episode goes beyond the buzzwords to explore the real strategies, hard decisions, and lessons learned at the frontier of business transformation. Conversations span artificial intelligence, digital transformation, the future of work, information security, leadership, and real-world implementation — with guests who are actively shaping how enterprises adopt AI responsibly, defend against modern threats, and build trust at scale. Built for CEOs and business leaders, CISOs and security practitioners, technology decision makers, digital transformation leaders, and entrepreneurs. Ranked in the top 10% of podcasts globally by Listen Score, with 100% year-over-year listener growth and an audience spanning the Americas, EMEA, and
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What is #shifthappens in the Digital Workplace Podcast?
#shifthappens in the Digital Workplace Podcast is a technology podcast hosted by Dux Raymond Sy, with 134 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Dux Raymond Sy hosts #shifthappens in the Digital Workplace Podcast, a technology show with 134 episodes published.
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Episode #133
Ep. 133: What Is Category Design? How to Stand Out in a Crowded Market
Aug 6, 202635 minS10
Most companies think they have a messaging problem. In reality, they haven't defined who they are and their place in the market. In this episode of #shifthappens, Mike Damphousse, co-founder of Category Design Advisors and co-author of The Category Creation Formula, breaks down why standing out goes beyond being better than the competition. When you own the category, the market doesn't compare you to others — it chooses you on your terms. He explains how category design moves beyond marketing into company-wide strategy, why AI alone won't differentiate your business, and how the most successful companies shape how the market thinks before competitors can.
Ep. 132: AI Attacks Move in Minutes. Can Your Response Keep Up?
Jul 16, 202628 minS10
GenAI has industrialized social engineering. The human entry point is now automated, personalized, and scalable, and that changes how security leaders must defend. In this #shifthappens episode, Andrew Carr, Managing Director and Global Head of Threat Management for Booz Allen Hamilton's Commercial Incident Response team, joins AvePoint Chief Brand Officer Dux Raymond Sy and AvePoint Chief Risk, Privacy, and Information Security Officer Dana Simberkoff to unpack what's genuinely new about AI-driven attacks — and what organizations need to do about it. Drawing on frontline incident response across healthcare, financial services, manufacturing, and more, Andrew explains why attackers no longer need to compromise systems to extract millions, why built-in trust is now a liability, and why the fundamentals that have been ignored for too long – zero trust, data classification, least privilege – are exactly what this moment demands. He also breaks down how AI should be used in defense: not as autopilot, but as a human-augmented layer that triages, prioritizes, and buys decision-makers the time they no longer have.
Most organizations gave everyone access to AI — and then watched them use it as a search engine. In this episode of #shifthappens, Marco Galimberti, CEO of Venchi Asia Pacific, explains why the real shift is AI use. Drawing from his experience leading a global premium brand across manufacturing, retail, and consumer engagement, Marco breaks down where AI creates immediate value (process automation, pattern recognition, shift optimization) and where the longer-term opportunity lies: transforming how brands understand and respond to what customers actually want. The conversation covers why data overabundance is more dangerous than data scarcity, why AI currently works better in the hands of experienced professionals who can verify its outputs, why education systems need to prioritize fundamentals over tools, and why leaders who use AI openly and normalize it across their teams are the ones driving real adoption.
Ep. 130: AI Readiness Starts Before AI: Identity, Endpoints, and Security First
Jun 18, 202627 minS10
AI readiness doesn't start with AI; it starts with the infrastructure most organizations overlook. In this episode of #shifthappens, Lior Bela, Business Director for Microsoft Intune, breaks down what it actually takes to prepare managed service providers (MSPs) and their customers for AI adoption, and why skipping the foundation creates more risk than it solves. Lior explains why cloud-native environments are the prerequisite, not the afterthought, for AI success — comparing the journey to paving a road before driving a car on it. He discusses how legacy tooling and on-prem comfort create a growth ceiling, why AI agents should be governed with the same guardrails as employees, and what happens when organizations fail to offer sanctioned AI tools: shadow AI fills the gap. The conversation also covers the three-tier path to AI maturity, from baseline alignment to assisted automation to full autonomy, and why building trust in AI follows the same arc as trusting a driverless car. Lior closes with a practical 30-day action plan any MSP can follow: learn, experiment in a sandbox, and deploy on low-risk, high-impact processes.
Ep. 129: Where AI Meets Work: Why the Browser Is Becoming the New Work Surface
Jun 11, 202635 minS10
AI is reshaping how work gets done — but the deeper shift is where control sits. Increasingly, that control lives in the browser. In this episode of #shifthappens, Arunesh Chandra, Head of Product for Microsoft Edge for Business, breaks down how the browser has evolved into the environment where employees access information, interact with tools, and engage with AI. As this layer takes on greater responsibility, it brings control, visibility, and governance closer to the flow of work. That change is prompting organizations to rethink how oversight is applied within the systems employees use every day.
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