Shooting the Shift

Shift•ology's team of communication professionals takes time to reflect, share and provide insights that help you Reach more, Convince more and Win more. We feature casual and fun conversations, tips and topics surrounding the science of communication.

Shooting the Shift is a business podcast hosted by Shift•ology Communication, with 18 episodes on record and a Required Pod Score of 80.

Shift•ology Communication hosts Shooting the Shift, a business show with 18 episodes published.

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  Shooting the Shift

  Work-Life-Balance with Amy Zimmerman

  Sep 24, 202639 min

  What if work-life balance is the wrong goal? In this episode of Shooting the Shift , Shift•ology CEO Melanie Wilt sits down with longtime friend, fitness entrepreneur and wellness coach Amy Zimmerman for a candid conversation about what it really takes to navigate work, family, health and leadership without chasing an impossible standard of perfect balance. Amy, owner of Vital Fitness in Wilmington, Ohio, shares why she believes we should focus less on balance and more on intentionality. Together, she and Melanie explore how our priorities change through different seasons of life, why all-or-nothing thinking can work against us and why being busy is not a badge of honor. In this episode: • Why “work-life balance” may need a new name • How to replace all-or-nothing thinking with sustainable progress • Why wellness and resilience go hand in hand • How to say no without unnecessary guilt • Why busy is not a badge of honor • The importance of keeping promises to yourself • What one unexpected tattoo can teach us about brand and belonging

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  Episode #17

  E17 - 20 Years of "In Ohio Country Today"

  Jul 21, 202526 minS0

  <p>The “In Ohio Country Today” television program has been sharing the stories of Ohio agriculture and farm families for 20 years. The veteran farm broadcasters delivering those stories, however, have been doing it much longer. In this episode of Shooting the Shift, Dan Wilson, Alan Davis and Gary Jackson draw on over 100 combined years of experience and hall of fame careers to share how “In Ohio Country Today” started and has grown; the changes they’ve experienced; and the memories they’ve carried with them along the way. </p><p><b>Guests:</b></p>Dan Wilson, Host/Producer, "In Ohio Country Today...

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  Episode #16

  E16 - Long Live Real Journalism

  Jun 10, 202541 minS0

  <p>Meat hooks? Razor Blades? Tape? No…we’re not talking with a butcher, but rather a highly-experienced, well-trained and trusted journalist who has been covering the State of Ohio via radio, print, television and internet for decades. </p><p>In this episode of Shooting the Shift, Jo Ingles gives us a history lesson of the journalism profession, and shares what it’s like to be a real journalist these days in an era of fake news and self-appointed experts.</p><p>Guest:</p>Jo Ingles, Sr. Reporter/Producer, Ohio Public Radio & Television<p>Episode Links</p>Learn more about Jo Ingl...

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  Episode #15

  E15 - We're Sustainable, and We're Going to (Im)prove It!

  May 13, 202528 minS0

  <p>"Sustainability" often means different things to different people. And it’s no secret there’s increased consumer preference and demand for food produced from sustainable sources. </p><p>But what exactly does that mean? Who defines that? And how does a company, let alone individual farmers, establish a system for accurately tracking, measuring and proving their efforts truly making a difference? </p><p>In this episode, a director of sustainability for a milling company in Michigan tells us communication and science is at the heart of it all. </p><p><b>Guest:</b></p>Lisa Woodke, Sustainability Director, Star of the...

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  Episode #14

  E14 - That One Time, at Re-Brand Camp...

  Apr 3, 202535 minS0

  <p>If life is like a box of chocolates, and you never know what you’re going to get, your brand is more like an ice cream sundae. If it’s built right, you know your customers are going to get a consistently wonderful experience with a shining cherry on top every time. </p><p>A few years back, we were approached by the organizers of a long-lived summer camp looking for a bit of marketing help. But our recommendation for an all-out rebranding was a bit more than they expected. </p><p>In this episode, we reconnect with our friend...

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