Shoptimised Presents: The ROAS Returns

The Shoptimised Podcast shares expert insights, real-world strategies, and conversations that help brands grow smarter in eCommerce and digital marketing. It’s a space for marketers, retailers, and innovators to learn how optimisation drives performance, creativity, and measurable results.

Shoptimised Presents: The ROAS Returns is a technology podcast hosted by Shoptimised, with 7 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Shoptimised hosts Shoptimised Presents: The ROAS Returns, a technology show with 7 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #7

  Winning in 2026: Our Story So Far

  Dec 18, 20257 minS1

  <p>In this episode, Shoptimised <b>founder John Cave</b> and <b>CEO Nick McQue</b> reflect on the journey behind the platform and how their early experiences in PPC shaped the vision for Shoptimised. From building software to solve their own challenges to scaling a people-powered platform trusted by agencies and retailers, they share how feed optimisation, CSS, and evolving platform behaviour have influenced both the business and the wider eCommerce landscape. </p><p>Listen in to find out:</p>How early PPC challenges led to the creation of ShoptimisedWhy feed management is as important as campaign managementHow CSS c...

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  Episode #6

  Winning in 2026: Panel Discussion

  Dec 11, 202516 minS1

  <p>In this episode, Shoptimised CEO Nick McQue, Performance Director Brad Hall, Commercial Director Scott Hollande and Head of Feed Op Craig Lewis come together to discuss what it will take to win in 2026. They break down the foundations of effective feed optimisation, the rise of Custom Mapping, and how Shoptimised 3.0 has transformed speed, scalability and control for retailers. They also explore the growing role of performance rules in reducing wasted spend, breathing life back into underperforming SKUs.</p><p>Listen in to find out:</p>Why feed optimisation is the foundation of every high-performing Shopping campaignHow cloning, title structures...

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  Episode #5

  Winning in 2026: Performance Rules in Action

  Dec 9, 20258 minS1

  <p>In this episode, <b>Will Barber-Hall, Head of Success,</b> and <b>Beth Porter, Senior Performance Manager,</b> share a behind-the-scenes look at how Shoptimised manages feeds at scale and what retailers must get right to win in 2026. From managing huge volumes of incoming feeds to using advanced labels, rules and auditing tools, Will and Beth reveal the strategies that consistently improve visibility, cut wasted spend, and drive profitability across Google Shopping.</p><p>Listen in to find out:</p>Why nailing feed optimisation fundamentals is the key to outperforming competitors in 2026How to use auditing tools and suggested...

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  Episode #4

  Winning in 2026: Over-Indexing & Control

  Dec 5, 202519 minS1

  <p>In this episode, Jon Ellenor, Head of Marketing at Shoptimised, is joined by <b>Brian Lavery</b>, former <b>Head of UKI & Southern Europe for Google CSS,</b> now an advisor to Shoptimised, to discuss what retailers and agencies can learn from this year’s peak period, and what it will take to <b>win in 2026</b>. With years of experience overseeing Google’s CSS program across the UK and Southern Europe, Brian shares a rare inside view of how automation, feed quality, and platform behaviour have evolved and what smart marketers must prepare for next.</p><p>Listen in t...

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  Episode #3

  FeedOp & Automation - Bitesize Tips for Black Friday

  Nov 27, 20255 minS1

  <p>In this episode, Skye and Adam dive into the fundamentals of <b>feed optimisation and automation rules</b>, exploring how performance rules, custom labels, and attribute enhancements can dramatically increase visibility, efficiency, and revenue; especially in the run-up to Q4. They also share real account examples where feed improvements directly boosted ROAS, and offer practical 'don’t panic' advice for anyone preparing late for the busiest period in eCommerce.</p><p><br/></p><p>Listen in to find out:</p>How to use performance rules to prevent wasted spend before it becomes a problemCreative ways to use custom labels to...

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