Episode #161
Ep. 161 - The First 24 Hours: Where Most Leads Are Won or Lost
Most practices do not have a lead problem—they have a follow-up problem. Before spending another dollar on marketing, learn how to protect the leads you are already paying for and turn more inquiries into booked patients. In this episode of Shorr Solutions: The Podcast, Cristian Devoz and Nan Maddox break down where leads are won and lost—and why the biggest leak in your pipeline may happen long before a patient ever books. They explore the role of AI in patient communication, where it can improve efficiency, where it falls short, and why surgical and aesthetic patients still expect a human touch. They also reveal how poor training, fragmented CRMs, and a lack of ownership in the follow-up process can quietly drain marketing ROI, even as ad spend increases.
