Site Selectors Are People, Too

This show explores the relationship between the professionals who work tirelessly to match corporate investment to communities across North America. Behind every multi-million dollar corporate investment and community revitalization is a high-stress, high-stakes relationship between site selectors and economic developers.Site Selectors Are People, Too pulls back the curtain on this intricate dance. Join our host, Devin Hillsdon-Smith, as he steps away from the spreadsheets to humanize the profession. Whether diving into actionable strategies for real estate activation, navigating the exhaustion of road-warrior travel, or tackling the mental health realities of a demanding career, this podcast brings candid conversations, expert insights, and a touch of fun to the business of building communities.Let’s get to work—and have some fun!

Site Selectors Are People, Too is a business podcast hosted by Devin Hillsdon-Smith, with 43 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Devin Hillsdon-Smith hosts Site Selectors Are People, Too, a business show with 43 episodes published.

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  Episode #7

  The Case for the Local Economic Developer: The Invisible Workload

  Aug 18, 202649 minS4

  Why are local economic developers suddenly becoming the scapegoats of their communities? In this late-night, candid episode of Site Selectors are People, Too, host Devin Hillsdon-Smith sits down to defend the professionals at the heart of local job growth. Driven by rising public hysteria and misinformation—particularly around mission-critical data center projects—Devin unpacks the fundamental misunderstanding of what an economic developer actually does with their time. If your entire picture of economic development is a mayor, a photographer, and an oversized check at a ribbon-cutting ceremony, you are only seeing about 15% of the job. Devin breaks down the invisible, unglamorous, multi-year reality of the profession, explaining why the most valuable work an economic developer does often looks like absolutely nothing happened at all. In this episode, we cover: The Ribbon-Cutting Misconception: Why attraction and recruitment make up the smallest—yet most visible—part of the job. The Translation Function: How economic developers act as the crucial, load-bearing bridge between utilities, local government, real estate developers, and community colleges. The Invisible Majority (BR&E): Why Business Retention and Expansion takes up roughly 40% of the week, and why successfully keeping 340 existing jobs in the county never gets a press release. The Long Game: The years of expensive, tedious product development and site certification required to make an 11-week project closing possible. Public vs. Independent Models: A fair look at the structural trade-offs between government-run agencies and independent 501(c)(6) organizations, balancing transparency with project confidentiality. The Data Center Flashpoint: How sensationalism and resource anxiety have put targets on the backs of economic developers everywhere. Whether you're an industry veteran, a county commissioner, or a curious resident, this episode pulls back the curtain on a profession whose value is deeply real, even when the evidence is awkward to measure.

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  Episode #6

  The Architects of Prosperity, Price of Innovation (Part 2): The Electron Wars

  Aug 11, 202640 minS4

  How did electricity—the most boring, taken-for-granted utility—become the single biggest constraint for billion-dollar economic development deals? In this episode of Site Selectors Are People, Too, Devin Hillsdon-Smith unpacks the new reality of site selection: The Electron Wars. For the last two decades, U.S. electricity demand was a sleepy flatline. Today, AI-driven data centers and hyperscalers are shattering the grid, with projections showing data center grid demand nearly tripling by 2030. To understand how we got here, Devin takes us back to 1890s Chicago to meet Samuel Insull—the relentless pioneer who invented the modern electricity customer, the "load factor," and the 120-year-old regulatory compact that is currently buckling under the weight of artificial intelligence. We explore how tech giants are pivoting to nuclear power to meet their always-on demands, and dive deep into how utilities are rewriting the rules of risk to protect everyday ratepayers. Key Takeaways from this Episode: The History of the Grid: The rise and catastrophic fall of Samuel Insull, the man who bet his life on infinite electricity demand. The Interconnection Crisis: How speculative "phantom loads" and supply chain bottlenecks are causing up to 5-year delays for new power connections. The Nuclear Renaissance: Why hyperscalers (Amazon, Google, Microsoft) are investing billions into reviving legacy nuclear sites and funding Small Modular Reactors (SMRs). The Nerd Section: A breakdown of the new "large load tariffs"—including minimum takes, non-refundable administrative fees, collateral, and exit fees—designed to shift infrastructure risk back onto developers. The New Rules of Site Selection: Why "power is the new dirt," and the critical questions economic developers must ask before chasing a 300-megawatt announcement. If you are negotiating a megasite or courting a data center, this episode is your survival guide to the new physics of economic development.

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  Episode #5

  The Deal That Didn’t Close: Failed Projects

  Aug 4, 202628 minS4

  Have you ever been the only person in the room who knows a deal is already dead? In this special solo episode of Site Selectors Are People Too, host Devin Hillston Smith steps away from the success stories and ribbon cuttings to unpack something the economic development industry rarely talks about out loud: a deal that fell completely apart. Taking us behind the scenes of a $150M+ manufacturing expansion that died late in the due diligence phase, Devin breaks down the fatal collision between a community's multi-year utility timeline and a client's sudden need for speed. It’s not a war story, and it’s not a win. It’s an honest, uncomfortable post-mortem on what happens when a warm relationship blinds you to cold, hard engineering realities. In this episode, we cover: The Danger of the "Soft Yes": Why accepting friendly, optimistic utility assurances at the long-list stage is a trap, and how to force the hard infrastructure answers early. The Compounding Crack: How a late-surfacing power constraint collided with a corporate reorganization to kill the project. The Hard Post-Mortem: Four critical questions every site selector and economic developer must ask themselves after a painful loss. The Empathy Dilemma: Is it kinder to give a community a clean, early "no," or let them compete against long odds? Whether you're an experienced economic developer, a corporate site selector, or new to the field, this episode is a masterclass in seeing past your own confidence, protecting client relationships through radical honesty, and managing the blind spots that wear a nice suit. Tune in for the hard lessons you won't find in a press release.

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  Episode #4

  Economic Diversification in Rural America: Sheldon Mudd on Northeastern Nevada

  Jul 28, 20261h 10mS4

  Join host Devin Hillsdon-Smith as he hits the road—and the Great Basin high desert—to explore economic development on a massive scale. In this episode, Devin sits down with Sheldon Mudd, the Executive Director of the NNRDA, who manages a sprawling 40,000-square-mile territory (roughly the size of Iceland!) in Northeastern Nevada. Far from the neon lights of Las Vegas, Sheldon's jurisdiction is a true 21st-century "Wild West," rich in natural resources, pristine dark skies, and close-knit communities. The two dive deep into the unique challenges and massive opportunities of driving economic diversification in rural America. In this episode, we cover: 21st Century Mining: Discover how the US gold capital is embracing cutting-edge technology like autonomous haul trucks and preparing for the critical minerals boom, including lithium, vanadium, and copper. A Tale of Two Towns: Learn how economic development strategies differ wildly from community to community—from building a multi-million dollar industrial rail park in Battle Mountain to fiercely protecting the Norman Rockwell-esque charm of historic Eureka. The Housing Bottleneck: Why rural America's biggest hurdle isn't a lack of high-paying jobs (with entry-level mining roles paying $80k+ right out of high school!), but a critical shortage of housing, and why housing must be treated as essential infrastructure. Pioneering Next-Gen Energy: Why Northeastern Nevada is loudly waving the flag to become a hub for nuclear power, hydrogen development, and battery manufacturing. Buckaroo Culture: Sheldon breaks down the historic and cultural differences between a Texas Cowboy and a Great Basin Buckaroo. Whether you're a site selector, a civic leader, or just someone fascinated by how remote communities adapt to the modern economy without losing their soul, this episode is packed with candid insights, "Sheldon-isms," and a few good laughs.

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  Episode #3

  Due Diligence: A Detective Story

  Jul 21, 202623 minS4

  Grab your flashlights and double-check your NDAs—things are about to get legally binding. In this solo episode, Devin steps down from the lectern and heads straight into the interrogation room to open up his own classified case files. We are peeling back the yellow caution tape to examine the dark underbelly of due diligence and the anatomy of a dead deal. Listen in as Devin recounts the saga of "Project Apex" and Parcel 42: a supposedly perfect, shovel-ready 500-acre megasite pitched by an over-eager economic development director with a glossy brochure and a plate of catered barbecue. On paper, it was a half-billion-dollar golden ticket. In reality, it was a masterclass in municipal desperation. Discover the red flags that killed the deal, from a phantom wastewater pipeline and a crumbling bridge, to a literal toxic secret buried right beneath the surface. Devin breaks down exactly how to spot the lies hiding in the spreadsheets and why, in the high-stakes world of corporate real estate, "boring" can save you half a billion dollars. In this episode, we cover: Why "perfect" is just another word for "motive" in site selection. How to use desktop interrogation to uncover phantom infrastructure funding and hidden litigation. Cross-referencing drive-time radii with DOT bridge inspection records. The critical importance of getting "boots on the ground" to verify environmental claims. If you survived this due diligence period, be sure to leave a five-star review to help other sleuths find the show!

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