Episode #7
You Don’t Have to Niche Down Before the Business Can Move Forward
You have been told to niche down. Choose one kind of person. Identify the problem she has. Make the message specific enough that she immediately knows the business is for her. So you choose women. Then men hire you. They understand the work and want the help. You can treat them as exceptions, change the niche, or ask whether choosing one demographic is actually what helps people recognize that the work is relevant to them. This is an unscripted, unedited conversation with Tara McCallam, an intuitive healer and emotional wellness practitioner who supports clients through trauma, health issues, divorce, and co-parenting while building an international business that creates freedom. The conversation moves through building a business while a marriage and former life were coming apart, using gratitude and positive thinking to avoid difficult feelings, changing working hours after conventional schedules caused physical illness, and the shame attached to needing to work differently. Tara and Becky also discuss the abilities people overlook because they come naturally, the fear of being expected to perform a more polished version of yourself during visible work, and the difference between repeatedly revisiting trauma and discovering who exists underneath it.
