Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around! Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right. From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!). I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission! Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual I do NOT accept pitches outside of PodMatch.

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators is a business podcast hosted by Unknown Host, with 183 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators, a business show with 183 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

  Is Consistency for the Birds? Eradicating the hobgoblins

  Aug 17, 202621 min

  Text Emily! Is Consistency for the Birds? We often treat "consistency" as one of the 10 Commandments of Business. Like changing your mind or backing away is a character flaw. In this episode, I make the case that, at least 50% of the time... it's the other way around, and walking away is being consistent with the truth of YOU. There's smart consistency: Showing up reliably and staying true to your values. And fooolish consistency: Clinging to a decision, a product, or a posting schedule just so you don't look flaky. I get into why changing your mind is often a sign of growth instead of weakness, why consistency and frequency are not the same thing, and the reversals I've made lately in my own business. Main Takeaway: Consistency isn't about staying the same. It's about staying true to who you are while the what, the how, and the how-often are allowed to evolve. Changing your mind might be the most consistent thing you ever do. In This Episode: The difference between smart consistency and foolish consistency Why consistency isn't the same as frequency (and how conflating them can burn you out) How consistency looks different seasonally Why changing your mind isn't always flaky Quotes: "A foolish consistency is the hobgoblin of little minds." -Ralph Waldo Emerson "Do the best you can until you know better. Then when you know better, do better." - Maya Angelou "The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time." -F. Scott Fitzgerald Connect with Me, Emily Aborn: I'm a Small Business Copywriter, Podcast Host of Small Business Casual, and Marketing Strategist with 12+ years as a business owner and 8 years writing copy across 121+ industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a question for the show? Email me at emily@emilyaborn.com. Visit my website at: emilyaborn.com If this one landed with you, please like, comment, subscribe, and tell me one thing you've changed your mind on lately. I'll trade you mine!

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  Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

  Are You Accidentally Turning Your Community OFF?

  Aug 10, 202632 min

  Text Emily! No one wants to be the bad guy in their own story, of course… but it can go a little too far sometimes. I see it on website after website. Not villains who are posing as saints, but innocent, well-meaning service providers and practitioners who accidentally make themselves the hero of a story that’s supposed to be about their clients! In this episode, we get into what it means to make your clients, customers, readers, and listeners the hero of the story without losing your voice, yourself, or your personal stories in the process. We get into what can accidentally turn your community OFF and make content a little insufferable, and tangible action you can take to fix it. 7 Fixes to make your customer the hero of the story What to avoid when showing empathy and understanding How to keep your experience and expertise in the picture And more! About Emily Aborn Small Business Copywriter by day, host of Small Business Casual by uh... also by day, Emily brings you 12+ years of experience writing across 122+ industries (translation: your project won't be her first rodeo!). She helps you step into becoming and sharing the real YOU. For fun and downtime, Emily's a reader, writer, hiker, and enjoys moments of uninterrupted silence. Got a Question for the Show? Email Me! emily@emilyaborn.com Website | Facebook | Instagram | LinkedIn | Substack

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  Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

  Keys to Building Something Sustainable & Meaningful with Alex Sanfilippo

  Aug 3, 202633 min

  Text Emily! I've raved about PodMatch on this show more times than I can count, so when PodMatch founder, Alex Sanfilippo, said YES to being in my guest seat, suffice it to say, I was over the moon! But we didn't just talk podcasting. Alex took us to the lower points behind the highlight reel and a failure he experienced that propelled him to where he is today. From selling used golf balls at age ten to building a company that’s forged endless podcast connections, this episode is part origin story, part masterclass, and part honest conversation about what it actually costs to build something that matters. Conversation highlights: The parts of Alex's entrepreneurial story he rarely shares How PodMatch was born from a whiteboard and a consistent problem What running a business from a place of service (rather than just revenue) changes about how they show up What the best podcast guests do to get invited back and referred, and what makes listeners stick around The data-backed number one factor behind a great episode (spoiler alert: it’s not a natural knack!) Why AI-assisted laziness is making content worse, and where curiosity plays a role The cost of building something meaningful and how to keep perspective when the going gets tough Links Mentioned: Join PodMatch.com : joinpodmatch.com/emilyaborn Quantum Video on Instagram: instagram.com/p/C5lyZkMAKtB/ Age of Audio Documentary: aoamovie.com/ Quotes: “What we do for ourselves dies with us. What we do for others and the world remains and is immortal.”-Albert Pike "Learn the lessons you can learn while you're in that space, because it might be the very thing that propels you forward." - Alex “The number one contributing factor to what makes a great podcast episode is the time spent on research, planning, and prep before ever getting to the green room.” - Alex About Alex- Links & Resources Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners! Instagram: instagram.com/alexsanfilippo7/ Facebook: facebook.com/AlexJSanfilippo LinkedIn: linkedin.com/in/alexsanfilippo/ About the Host, Emily Aborn Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a Question for the Show? Email Me! emily@emilyaborn.com Website : EmilyAborn.com | Facebook : Facebook.com/Emily.CatherineGrace | Instagram : Instagram.com/EmilyAborn | LinkedIn : LinkedIn.com/in/EmilyAborn | Substack : substack.com/@emilyaborn

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  Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

  Should You Put Pricing on Your Website? 5 Service Providers Weigh In

  Jul 30, 202619 min

  Text Emily! To put pricing on your website or not to put pricing on your website... that is the question! Turns out the answer is more interesting than a simple yes or no! In this special bonus episode, I bring in five expert service providers who share their take and the why behind it. The Quick Decision Rule Selling something standalone and the same price for everyone, like a session or a workshop? Put the number on the page. Doing custom, value-priced work? You don't owe an exact figure, but never go fully silent. Use a "starting at," a range, or "most clients invest between X and Y." The one thing to avoid: a bare "contact for pricing" with no signal at all. That's what makes people assume you're either wildly expensive or about to get pushy. Emily Aborn is the host of Small Business Casual and a Small Business Copywriter. She brings 12+ years of business experience ranging from brick-and-mortar to online and has written copy for clients in 122+ industries. Got a question for the show? Email: emily@emilyaborn.com | Follow on Instagram @EmilyAborn The Experts You'll Hear From - Guest Bios: Jenny Belanger is the CEO and Creative Director of JennyB Designs , a website design studio helping small businesses build sites that attract ideal clients and convert visitors into real leads. With 20+ years of experience in web design and a background in nonprofit and corporate marketing, she simplifies the process so busy small business owners can have a presence they're proud of without the overwhelm. She's also the host of the Website Design Made Simple Podcast, where she shares practical strategies for making more money with your website. jennyb-designs.com | linkedin.com/in/jtaggers | @thejennybdesigns Jessica Lackey is the founder of Deeper Foundations, a consulting and training firm that turns experts into expert business owners through implementing stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. deeperfoundations.com | linkedin.com/in/jessica-lackey Chantelle Davis-Gray works with do-good, feel-good businesses to create Squarespace websites and card decks that grow your impact and your income. She's got a unique process of working with only one client at a time, so the work gets done efficiently and collaboratively, without templates or AI. Plus, she's a dog mama, plant lady, and animal lover. chantelledavisgray.com | linkedin.com/in/chantelledavisgray | @chantelledavisgray Barb Davids is the founder of Compass Digital Strategies and host of the Get More Website Traffic podcast. She has over 25 years of experience in digital marketing. Her work emphasizes transparency, practicality, and long-term strategy over trends or quick wins. She's helped service businesses achieve 256% more organic traffic and 51% more sales. When not working, Barb enjoys running with her dog, Stone. compassdigitalstrategies.com | linkedin.com/in/barb-davids | @compassdigitalstrategies Kim Dawson is a business strategist, speaker, and lifelong entrepreneur who has been building businesses since she was seven years old. As the founder of K.Dawson Consulting, she helps creative and service-based entrepreneurs turn their expertise into profitable, sustainable businesses through pricing and revenue strategies built around their goals. Kim is the former host of the Sassy Strategist Podcast and the author of Passion to Profits: Your Guide to Building a Business You Love, an Amazon Bestseller. She's spoken at conferences across the Northeast and is frequently invited to lead workshops on pricing strategy for business owners and entrepreneurs. kdawsonco.com | linkedin.com/in/kimberlybdawson | @kdawson.co

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  Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

  What If There's Nothing to Prove?

  Jul 27, 202623 min

  Text Emily! The performing to earn our worth, our rates, our friends, our place at the table, our right to take up space... here's the lesson I keep learning: All that proving doesn't get us the thing. In fact, it usually blocks it. In this episode, we get into the invisible engine of proving and how it can run so much of our striving and doing. I'm sharing candid stories and honest takeaways from letting go of the need to PROVE plus some practices you can put into place right away! Quotes: "What if there's nothing to prove?" -Kevin James Thornton on Jen Hatmaker's podcast "For the Love" @KevinJamesThornton "You don't need to deliver to deserve." -My therapist "Our capacity to make peace with another person and with the world depends very much on our capacity to make peace with ourselves." -Thich Nhat Hanh "I was holding on for dear life, but dear life was waiting for me to let go." - @ReviveYourRoar To Try This Week Catch yourself in the proving. Notice where you're performing instead of just being. Get ahead of it. Before the meeting, the pitch, the occasion, remind yourself. There's nothing to prove. You just get to show up! Keep practicing receiving. Let someone fill the tank, take the help, keep the compliment. Ask Kevin's question. If I had nothing to prove, what would I make, say, or do? Who would I be? Let it be easy more often than not. Spend the bulk of your time with the people and places that make you calm and settled. Places you don't feel you need to prove. About the Host, Emily Aborn Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a Question for the Show? Email Me! emily@emilyaborn.com Website | Facebook | Instagram | LinkedIn | Substack Listen & Subscribe If this one landed, follow the show, leave a quick review, and tell me where in your life you're ready to believe there's nothing to prove. I'd love to hear it.

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