Small Business Small Talk powered by Hibu

The insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.

Small Business Small Talk powered by Hibu is a business podcast hosted by Hibu, with 22 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Hibu hosts Small Business Small Talk powered by Hibu, a business show with 22 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Small Business Small Talk powered by Hibu

  What You Should Know About the Customer Journey | Small Business Small Talk

  Sep 5, 202521 minS0

  <p>Welcome back to Small Business Small Talk! In this episode, Dan, Sarah, and Ian dive into one of the most important topics for business owners: the customer journey.<br/><br/>We break down what the customer journey really looks like (hint: it’s not a straight line), how many touchpoints it takes before a customer chooses your business, and why an integrated marketing strategy matters at every stage.<br/><br/>From awareness and consideration to conversion, purchase, and loyalty, we explore the five stages of the funnel and how small business owners can create strategies that guide customers through ea...

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  Small Business Small Talk powered by Hibu

  3 Marketing Mindsets for Success

  Jul 22, 202520 minS0

  <p>➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms as well as on YouTube here: https://www.youtube.com/watch?v=W15SWiSoVaw&list=PLfrGu6aZ9uNyopCcBjKS68Sp_OY7IpduP<br/><br/>Ready to take your local business to the next level? In this video, we break down three essential marketing mindsets to help you get found online, reach the right customers, and make smarter decisions with your digital marketing:<br/><br/>Get Found Online<br/>✔ Claim and optimize your Google Business Profile<br/>✔ Boost your local SEO and listings accuracy<br/>✔ Make sur...

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  Small Business Small Talk powered by Hibu

  How AI could impact your small business

  Dec 10, 202420 minS0

  <p>AI is everywhere – it’s on our phones, it’s in our cars, and it’s definitely having an affect on how customers find your business online. On this episode of Small Business Small Talk, hosts Ian Messinger and Lauren Schenk discuss the growing power of AI with Hibu's Chief Information Officer Ira Klein and Senior Project Manager Gretchen Ast. <br/><br/>They talk through AI's evolution, including machine learning (supervised and unsupervised) and generative AI, and they delve into how Google's AI-generated answers (AIO) has already changed the search results page in a big way, and the importance of SEO, l...

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  Small Business Small Talk powered by Hibu

  Hibu News Update: Enhanced Google Business Profile Optimization

  Jul 23, 20242 minS0

  <p>Hibu has enhanced its digital marketing solutions by adding advanced optimization to the client’s Google Business Profile (GBP) which will increase online visibility for Hibu’s small business clients. <br/> </p><p>RC Thompson, Hibu’s AVP of Digital Product Management, walks us through the reasons why GBP optimization is crucial for any digital marketing campaign, and how Hibu is optimizing clients’ profiles.</p><p>With the rise of AI-generated content, having a complete and accurate GBP profile is increasingly important for small businesses to differentiate themselves from competitors. Hear how Hibu’s enhanced GBP optimization will help generate new...

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  Small Business Small Talk powered by Hibu

  Hibu News Update: Web Push Notifications

  Jun 4, 20242 minS0

  <p> <b>Hibu News Update</b>: Now, Hibu clients can get important notifications on their phones, tables, desktops and laptops – wherever they choose. Listen to this very quick update – about 90 seconds, give or take – as Nick Hopkins, Hibu’s VP Product, Strategy & Development, gives us an inside look at Hibu’s new Web Push Notifications. </p><p>For more information, see our official press release. </p><p> </p>

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