Small Town Business with Erika McInerney

Want practical marketing strategies, real-world business lessons and honest conversations from people building successful businesses in small towns? You’re in the right place. Small Town Business shines a light on the people building big things in small places and pulls out the practical insights you can actually use in your own business. Each week, I bring you conversations with business owners, regional leaders and everyday operators growing dream businesses surrounded by community. And sometimes, it’s just me - Erika from Mac&Ernie - sharing honest thoughts, practical strategies, what I’m seeing work right now and what's going to work into the future. I’m a marketing specialist and customer experience strategist with 30 years working with businesses who want growth that feels sustainable, not stressful. I'm focused on regional, suburban and small town businesses because, outside the big cities, things work

Small Town Business with Erika McInerney is a business podcast hosted by Erika McInerney, with 33 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Erika McInerney hosts Small Town Business with Erika McInerney, a business show with 33 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #32

  Erika on ‘transition’

  Jul 13, 202511 minS0

  <p>Text me your thoughts </p><p>If you own a business, one day you’ll be faced with the decision of what to do next - what’s your exit strategy? In this episode, I cover a lot of ideas, meant to be thought-starters, for you to get started on an exit strategy now. I think it’s never too early to plan for your future and some of these options have a long lead time.<br/><br/>Join the Small Town Business conversation on Instagram or Facebook or visit online where you can get in touch.<br/><br/>The Sm...

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  Episode #31

  31. Sara on ‘beyond solo’

  Jun 29, 202512 minS0

  <p>Text me your thoughts </p><p>Sara Howard is a copywriter, content marketer, and founder of Writers Australia, a copywriting and content agency she spent 18 years growing into the go-to writing team for major corporates and not-for-profits.<br/><br/>While growing her agency from very-part-time-while-wrangling-toddlers to a talented in-house team and impressive roster of clients, Sara pioneered a different kind of agency culture.<br/><br/>Now she’s moved into a very different stage of her life as she and her husband have recently made a sea change and left their much older kids to ‘wrangle’ themselves in the City.<...

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  Episode #31

  Sara on ‘beyond solo’

  Jun 29, 202531 minS0

  <p>Text me your thoughts </p><p>Sara Howard is a copywriter, content marketer, and founder of Writers Australia, a copywriting and content agency she spent 18 years growing into the go-to writing team for major corporates and not-for-profits.<br/><br/>While growing her agency from very-part-time-while-wrangling-toddlers to a talented in-house team and impressive roster of clients, Sara pioneered a different kind of agency culture.<br/><br/>Now she’s moved into a very different stage of her life as she and her husband have recently made a sea change and left their much older kids to ‘wrangle’ themselves in the City.<...

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  Episode #30

  Erika on ‘social enterprise’

  Jun 15, 202512 minS0

  <p>Text me your thoughts </p><p>If you’ve identified a problem you’d like to solve or help to solve, you’ve got a number of great choices to make towards that end. One of those choices is to create a successful, sustainable business that contributes in some way to the greater good or to a specific need you’ve identified. That’s not necessarily a charity or not-for-profit, it might be a ‘social enterprise’ and this episode unpacks what that is and how you could get started building one.<br/><br/>Mentioned in this episode was Disinfluencer, Social Traders...

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  Episode #29

  Simone on ‘advocacy’

  Jun 1, 202525 minS0

  <p>Text me your thoughts </p><p>I’ve always thought that the best business ideas come from noticing something that’s missing in the world. Something important and necessary. Simone Eyles did just that. She noticed that the media and marketing channels are seriously light on for imagery and representation of people living with a disability so she got to work, putting her entrepreneurial brain and her big heart into this new and exciting venture.<br/><br/>I hope you get to the end of this episode and see what I see in what Simone is building in Disinfluencer, a bu...

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