SmartBug on Tap

Welcome to SmartBug on Tap—your go-to podcast for actionable marketing insights, thought leadership, and expert strategies to elevate your brand's success. Hosted by the team at SmartBug Media, each episode features engaging conversations with industry leaders and SmartBug experts, tackling topics from creative alignment and strategic planning to leveraging tools like HubSpot for enterprise success.Whether you're a marketing leader, a strategist, or a HubSpot power user, this podcast delivers practical advice you can apply right away. Tune in for stories of innovation, best practices, and SmartBug's unique approach to solving complex marketing challenges—served straight from the source.

SmartBug on Tap is a business podcast hosted by Unknown Host, with 145 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts SmartBug on Tap, a business show with 145 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  SmartBug on Tap

  Is It Time to Fire Your ATS? What HubSpot Can—and Can't—Do for Staffing Firms

  Sep 5, 202519 minS0

  In staffing, your applicant tracking system (ATS) may feel like both a lifeline and a limitation. It's great at storing resumes and ensuring compliance—but does it actually help you nurture candidates, align with marketing, or forecast sales? In this episode, host Alexandra Whitmore is joined by Abigail Allen, SVP of Sales at SmartBug, to tackle the big question: Is it time to fire your ATS? Together, they explore: 🤝 The core differences between an ATS and a CRM like HubSpot 🔄 Why staffing firms get stuck in reactive "post and pray" recruiting 📧 How HubSpot transforms candidate engagement with automation + personalization 📊 The reporting and...

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  SmartBug on Tap

  Double Funnel, Double Trouble: Solving for Candidates and Clients in One CRM

  Aug 29, 202520 minS0

  Managing both candidates and clients in one CRM can feel impossible, but it doesn't have to be. In this episode of SmartBug on Tap, host Alexandra Whitmore (VP of Sales at SmartBug) sits down with Sandy Moore (Senior Director of Account Strategy at SmartBug) to unpack why staffing firms struggle with "double funnel" operations and how HubSpot helps solve the chaos. You'll learn: ✅ What the "double funnel" is and why it causes friction ✅ Common CRM mistakes staffing firms make with candidates vs. clients ✅ How legacy CRMs fall short in supporting both sides of the staffing equation ✅ Ways to structure HubSpot pipeline...

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  SmartBug on Tap

  What Staffing Firms Get Wrong About CRM Strategy

  Aug 28, 202539 minS0

  In this episode of SmartBug on Tap, I, Alexandra Whitmore, delve into the common pitfalls staffing firms encounter with their CRM strategies. Joined by Casey Pedicord, our Senior Director of Channel Sales, we explore issues such as poor adoption, messy data, and ineffective recruiter handoffs that can hinder growth. Casey shares insights on how to transform a CRM from a mere record-keeping tool into a powerful revenue driver. We discuss the importance of executive buy-in, optimizing workflows, and leveraging automation to improve efficiency. If your CRM feels more like a burden than a benefit, this episode provides actionable strategies to...

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  SmartBug on Tap

  Second Brain Systems: How to Set Up Custom GPTs and Gems for Your Marketing Team

  Aug 6, 202537 minS0

  We're diving into the concept of second brain systems—how to use custom GPTs (in ChatGPT) and Gems (in Gemini) to scale your marketing team's productivity, eliminate repetitive tasks, and streamline onboarding, content creation, paid media, and more. You'll learn: ✅ What a second brain is (and why marketers need one) ✅ How to build your own custom GPT or Gem ✅ What to feed your second brain to get great outputs ✅ Real SmartBug use cases ✅ Tips for maintenance, security, and future-proofing your setup Whether you're new to AI or a seasoned power user, you'll walk away with actionable tips to make AI work for you...

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  SmartBug on Tap

  The Enterprise Attribution Problem: What's Working, What's Not, and What to Do About It

  Jul 31, 202521 minS0

  Welcome back to SmartBug on Tap, where we dig into smarter, more scalable HubSpot strategy for marketing, sales, and RevOps teams. In this episode, Casey Peddicord sits down with Sandy Moore, SmartBug's Senior Director of Account Strategy, to unpack one of the most complex—and misunderstood—topics in enterprise marketing: attribution. Whether you're battling siloed data, long sales cycles, or disconnected touchpoints, attribution reporting can feel impossible to get right. But it can work—and Sandy's here to show you how. From model selection to executive dashboards to AI's evolving impact on reporting, this is a must-listen for anyone working in ent...

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