
So What Are You Into?
Why Your Art Never Looks Like It Did in Your Head
This week we’re doing something a little different. Instead of bringing our usual Intos, we’re talking about the frustrating, messy, and often invisible process of trying to make something good. While deep in post-production on Miss Holloween, Curt has been wrestling with the gap between what he can imagine and what he can actually accomplish with limited time, resources, experience, and energy. That leads us into a larger conversation about creative ambition, perfectionism, failure, and learning to accept that the thing you make might not look exactly like the thing that existed in your head. We talk about the invisible work behind great art, knowing when to let an idea go, working within limitations, and the responsibility directors and producers have to the people helping bring their vision to life. We also get into generative AI and the promise of skipping straight to the finished product, and whether removing failure and struggle from the creative process also removes something essential. We also talk about: • Making Miss Holloween • Creative ambition vs reality • Why your taste can exceed your abilities • Failure as part of learning • Perfectionism and knowing when to stop • The invisible work behind great art • Directing, producing, and treating collaborators well • Working within limitations • Generative AI and creative shortcuts • The myth of effortless creativity • Giving yourself permission to make something imperfect So… what are you into right now? Email us: sowhatareyouintopod@gmail.com Follow along: Instagram + TikTok: @sowhatareyouintopod

