Lucas and Luna dissect the mechanics of social media marketing across Instagram, TikTok, and LinkedIn — three platforms with distinct algorithms, audience behaviors, and ad tools. Each episode starts with a real campaign: a DTC brand’s TikTok viral loop, a B2B firm’s LinkedIn thought-leadership play, or an Instagram Reels experiment from a mid-market retailer. They break down the cost-per-click, engagement rates, and conversion data behind each case, comparing platform-specific metrics like Instagram’s reach decay, TikTok’s For You Page virality triggers, and LinkedIn’s feed saturation for professional content. Lucas brings the journalist’s skepticism, Luna the practitioner’s pragmatism, as they debate whether ‘platform-native’ content really outperforms cross-posted material, and when a brand should diversify beyond one primary channel. The show serves marketing managers, social media strategists, and founders who need to allocate budget and creative effort across these networks — not
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What is Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy?
Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy is a business podcast hosted by Fexingo, with 159 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Fexingo hosts Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy, a business show with 159 episodes published.
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Episode #166
How Brands Turn Social Media Followers Into Micro-Communities
Aug 21, 20268 minS4
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the shift from chasing follower counts to cultivating micro-communities. They discuss why brands like Glossier and Peloton have found success by focusing on smaller, engaged groups, and how this strategy can lead to higher loyalty and conversion. The hosts share concrete examples, including a local coffee shop that used Instagram to create a neighborhood community, and a software company that built a thriving user group on LinkedIn. They also offer practical tips for identifying and nurturing micro-communities, using tools like Discord and private Facebook groups. Tune in to learn how to turn passive followers into active participants and drive long-term brand advocacy. #MicroCommunities #SocialMediaMarketing #CommunityBuilding #BrandLoyalty #Instagram #LinkedIn #Glossier #Peloton #Discord #FacebookGroups #Engagement #MarketingStrategy #FexingoBusiness #BusinessPodcast #ContentMarketing #DigitalMarketing #BrandCommunity #AudienceEngagement Keep every episode free: buymeacoffee.com/fexingo
How Brands Use Social Media for Live Shopping Events
Aug 20, 20267 minS4
In this episode, Lucas and Luna dive into the world of live shopping on social media, exploring how brands are turning real-time video streams into direct sales channels. They discuss the rise of live commerce in the US, which is projected to hit $35 billion by 2026, and how platforms like Instagram and TikTok are making it easier for brands to sell during broadcasts. Using examples like a small skincare brand that sold out its inventory in 20 minutes and a major retailer's weekly live show, they break down the mechanics of successful live shopping: from product demos and limited-time offers to the role of hosts and interactive features. Lucas shares insights on why live shopping creates urgency and trust, while Luna highlights the importance of preparation and platform algorithms. They also touch on the differences between live shopping and traditional QVC, and what brands should consider before diving in. Tune in for a practical look at how to make live shopping work for your brand. #LiveShopping #SocialCommerce #InstagramLive #TikTokLive #LiveStreaming #Ecommerce #MarketingStrategy #BrandEngagement #DigitalMarketing #SocialMediaMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #RetailTrends #ConsumerBehavior #InfluencerMarketing #CreatorEconomy #UrgencyMarketing Keep every episode free: buymeacoffee.com/fexingo
Why Brands Are Using Social Media to Run Flash Sales
Aug 19, 20269 minS4
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why brands are increasingly turning to flash sales on social platforms to drive urgency and engagement. They break down the psychology behind limited-time offers, the role of Instagram Stories and TikTok Live in creating FOMO, and how small businesses like indie stationery brand Paper & Pine used a 24-hour sale to clear inventory and grow their email list by 30 percent. The hosts also discuss the risks of overusing flash sales, including brand devaluation and follower fatigue, and share strategies for making these promotions feel exclusive rather than desperate. Whether you're a marketer or a small business owner, you'll learn practical tips for planning your next flash sale, from setting clear goals to choosing the right platform. Tune in for a focused, data-driven conversation that gives you one concrete takeaway you can apply today. #FlashSales #SocialMediaMarketing #InstagramStories #TikTokLive #FOMO #UrgencyMarketing #LimitedTimeOffers #SmallBusiness #Ecommerce #MarketingStrategy #BrandBuilding #CustomerEngagement #SalesTactics #DigitalMarketing #SocialCommerce #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning to social media to launch and grow their own podcasts. They break down the strategy behind using Instagram, TikTok, and LinkedIn to build an audience before the first episode drops, and how to keep momentum going after launch. With a focus on concrete tactics—like teasing audio snippets, leveraging host personalities, and turning listener comments into episode ideas—they share practical steps for any brand considering a podcast. The conversation also touches on the importance of consistency and measuring success beyond downloads. If you've ever wondered whether your brand should start a podcast, or how to make one stand out in a crowded feed, this episode offers a clear, actionable roadmap. #PodcastMarketing #SocialMediaStrategy #BrandPodcasts #InstagramMarketing #TikTokMarketing #LinkedInMarketing #ContentMarketing #AudienceBuilding #AudioSnippets #PodcastLaunch #BrandStorytelling #Marketing #BusinessPodcast #FexingoBusiness #SocialMediaTips #PodcastGrowth #ContentStrategy #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
Why Brands Are Turning Reels Into Interactive Quizzes
Aug 17, 20269 minS4
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning simple Reels and TikTok posts into interactive quizzes that boost engagement and drive product discovery. Using Duolingo's mascot quiz and a skincare brand's routine finder as case studies, they break down the mechanics: why quizzes work, how to design them for mobile, and which metrics actually matter. They also discuss the psychology behind self-discovery and how the format creates a two-way conversation, turning passive scrollers into active participants. Tune in for practical tips on building your own quiz content and measuring its impact beyond likes. #InteractiveQuizzes #InstagramReels #TikTokStrategy #SocialMediaEngagement #Duolingo #SkincareMarketing #QuizMarketing #SelfDiscovery #MobileContent #Storytelling #MarketingPsychology #ShoppableContent #BrandStrategy #SocialMediaTips #ContentMarketing #AudienceEngagement #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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