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business
Hosted by Convince & Convert · business · EN · 615 episodes
Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement. 🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
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Signup to Generate a PitchSocial Pros Podcast is a business podcast hosted by Convince & Convert, with 615 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Convince & Convert hosts Social Pros Podcast, a business show with 615 episodes published.
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Episode #672
<p >What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater, joins the show to unpack how his team connects social engagement to pipeline and revenue. In this episode, we dive into Meltwater's approach to content strategy, channel differentiation, and analytics that prove impact across the funnel. Chris also shares how his team structures workflows, leverages influencer voices, and balances brand personality with professionalism in a global enterprise.</p> <p >Full Episode Details </p> <p >Chris joins hosts Zontee Hou and Jennifer Harmon on this episode o...
Episode #672
What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater, joins the show to unpack how his team connects social engagement to pipeline and revenue. In this episode, we dive into Meltwater's approach to content strategy, channel differentiation, and analytics that prove impact across the funnel. Chris also shares how his team structures workflows, leverages influencer voices, and balances brand personality with professionalism in a global enterprise. Full Episode Details Chris joins hosts Zontee Hou and Jennifer Harmon on this episode of Social Pros to share how Meltwater's social media strategy drives real business outcomes, especially in the B2B space. He breaks down how the team maps social content to different stages of the funnel, tailors messaging by channel, and uses data to prove the impact of social on both awareness and pipeline. Chris discusses how Meltwater's global team balances centralized governance with regional execution, and how they tap into employee voices and influencer partnerships to expand reach and relevance. Chris also shares lessons from recent initiatives like their Meltwater Champions program, and explains why social media teams should think more like editorial hubs than traditional marketing arms. Chris reflects on the rise of AI in social workflows—calling it "in its toddler phase"—and urges marketers to stay curious as the tools mature. He also shares his take on where social apps are headed next, predicting even deeper tribalism and fragmentation across platforms. All that and more on an all-new episode of Social Pros ! In This Episode: 1:50 - Protecting your brand and earn back trust in the face of disinformation 6:02 - Opportunities for AI in marketing and communications 10:56 - Chris's advice for success in human team members meeting AI technology 14:41 - How to connect one-to-one when platforms are constantly changing 17:51 - How Chris manages which platforms to invest time, energy, and money into 20:12 - Using tools like media intelligence to stay on top of trends 22:34 - Producing a framework to keep on top of the things you need to know, and how to empower your team to react in real time 31:24 - Chris's advice for aspiring social pros Resources: Connect with Chris on LinkedIn Visit the Meltwater website Visit SocialPros.com for more insights from your favorite social media marketers.
Episode #671
<p >How do you build a higher education brand that feels personal, relevant, and rooted in real-world value? Jermaine Peguese, Owner and Lead Strategist of EJST Marketing, shares how his team taps into authentic storytelling, community conversations, and industry voices to connect with today's learners. From launching content series like Next Pulse at Nexford University to shaping market strategies with startup agility, Jermaine shows how higher ed marketers can think big, take risks and challenge the status quo.</p> <p >Full Episode Details </p> <p >Jermaine joins host Zontee Hou on this episode of Social Pros to explore how marketing in...
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