The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of some of the beauty industry’s top educators. Each episode gives you proven strategies, step-by-step breakdowns, and inspiring conversations to help you: → Market your online courses, workshops, and coaching programs with confidence → Build sales funnels and backend systems that actually work (without the tech overwhelm) → Create content and social media strategies that attract the right students and clients → Position your brand as the authority in your niche so you become the go-to educator If you’ve been struggling with visibility, inconsistent sales, or feeling stuck in the algorithm, you’ll walk away from every episode with clarity and an action plan. The Sought After Educator podcast is where creative, beauty + hairstylist educators learn the marketing, content, and business foundations that turn their expertise into a sought-after brand.
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Sought After Educator is a business podcast hosted by Unknown Host, with 115 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Unknown Host hosts Sought After Educator, a business show with 115 episodes published.
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Episode #112
The trial reels strategy that added 10,000 new followers for this educator in months
Aug 5, 202637 min
Get your DISCOUNT on Crack The Code Trial Reels Get more info on Escape To Elevate Retreats Rebecca Taylor has been behind the chair for over two decades, and these days she splits her time between coaching hairstylists on visibility and building a life she designed on purpose, including a permanent move to Thailand that happened years ahead of her own schedule. In this episode, she joins me to break down the Instagram feature she credits with her fastest-ever audience growth, trial reels, and how she turned two years of trial and error into a repeatable system anyone can use, whether you're building a client base or a personal brand. → What trial reels actually are and why they only reach people who don't already follow you → How to use trial reels as a low-pressure space to test messaging, hooks, and content ideas → Why repurposing your best performing content is smarter than constantly creating something new → The automated welcome message Rebecca sends new followers to start building real connection → How to write anchor content that helps the right people self identify and follow you → The daily posting limits that keep your trial reels from getting suppressed → Why testing content on trial reels before running paid ads can save you real money → How Rebecca structures her course, Crack The Code Trial Reels, from mindset to data tracking → The seven-day process for figuring out what's actually working in your content → Why she believes caring less about who's watching is the key to more authentic content Rebecca's course, Crack The Code Trial Reels, walks through everything we cover in this episode in way more depth, from building your own content lore to reading your data without needing to be a numbers person. You can find it at rebeccataylorhair.com, linked in the show notes, along with where to follow her on Instagram if you want to keep up with her from Thailand. Mentioned in this episode: ESCAPE TO ELEVATE RETREATS For more info on Italy: https://www.escapetoelevate.com/ For more info on Portugal: https://www.escapetoelevate.com/portugal2027 Escape to Elevate is my in-person retreat for educators and course creators who are ready to connect, get inspired, and grow their business alongside people who actually get it. If you've been craving a room full of people who understand the education and content creation game, this is it. Head to escapetoelevate.com to learn more and grab your spot.
What to post on Instagram as an educator this year
Jul 29, 202619 min
Follow Jodie on Instagram at @itsjodiebrown Learn more about Align Creative Co Every year the question is the same. What kind of content is actually working on Instagram right now. In this episode Jodie breaks down the specific content types that are performing well in 2026, pulled straight from what her content marketing agency is seeing across client accounts at scale. You don't need to create every single format, but pulling a few of these into your rotation is an easy way to freshen up your content this year. → Photo dump style carousels, and why the second slide matters just as much as the first → Storytelling carousels and how to use open loops to keep people swiping → FaceTime style face to camera content, the low production, high connection format blowing up on TikTok → A hard no on filming FaceTime style content while driving → Cinematic face to camera content, including how to get that high end look with just an iPhone and good lighting → Setting custom video editing guidelines for different brand styles, from high impact zooms to something softer → Green screen and remix content, and why it's a smart way to piggyback on trending topics → Voiceover content in both vlog and pure storytelling formats, and why strong B-roll is non negotiable → Short hook reels and what separates a scroll stopping statement from one that falls flat → A bonus format for anyone sitting on old quote graphics and statement posts The biggest takeaway here is that quality does not mean high production. Some of the best performing content this year is filmed on a couch with a phone and good lighting. If you listen to this and realize you'd rather have someone else handle it for you, that is exactly what Jodie's team helps clients with at Align Creative Co. Send a DM on Instagram at @itsjodiebrown if you want support creating done for you content.
How to stop shrinking back when it's time to sell your education
Jul 22, 202622 min
Sought After Educator waitlist: jodiebrown.ca/sae There's a pattern I see over and over with educators. Everything feels aligned during a free challenge or webinar, the lead up is SUPER excited. But then the second it's time to sell, the energy completely shifts. In this episode, I'm breaking down why that happens and what to do about it, both mentally and tactically. I talk about why promoting something free feels safe while opening the doors to a paid offer feels vulnerable, and why that vulnerability is actually a sign you're operating with integrity, not a red flag. I also get into the belief that selling well means becoming a louder, more intense version of yourself, and why that instinct usually backfires. → Why selling feels more vulnerable than teaching, even when you believe in your offer → The difference between confidence and fake bravado when you're pitching → Why releasing attachment to the outcome changes how you show up in a launch → How to stop treating a slow or quiet launch as a verdict on your offer → Why starting small and staying consistent matters more than an instant yes → The mindset shift that separates strategy from conviction → Why fully believing in your own offer changes how people respond to your pitch → How understanding buyer psychology can temper unrealistic expectations around selling If any part of this episode landed for you, send it to another educator who needs to hear it. And if you're ready for real support around your sales strategy and the systems behind it, get on the waitlist for Sought After Educator at jodiebrown.ca/sae.
What I wish I knew about marketing systems before my education business blew up
Jul 15, 202620 min
Join the SOUGHT-AFTER EDUCATOR Waitlist Follow along on Instagram at @itsjodiebrown We're talking about the part of business that isn't the most inspiring or exciting, but it might be the reason things still feel harder than they should. This episode is all about backend structure, the tech, systems, and automations that let you stay creative, serve more clients, and grow without burning out. If your marketing has ever felt messy or stifling, or you've told yourself you're just not a tech person, this conversation is going to shed some light on why. → Why structure supports your creativity instead of competing with it → The moment in business when winging it stops working → How to tell if your message is clear enough to convert strangers into buyers → Why more content isn't always the answer when sales feel stuck → Building a client journey that moves people from stranger to buyer → The difference between a time crunch and a financial crunch, and how that changes your tech decisions → How an automated podcast guest workflow saves hours every month → How platforms like Kajabi centralize a business without duct taping six tools together → Simple systems for educators who want to keep things minimal, like a welcome sequence or a lead magnet funnel → Why the right backend means you're not relying on being on Instagram all day to stay top of mind If this episode had you rethinking how you approach the back end of your business, send it to another educator who's ready to stop winging it. And if you're ready to build the systems that actually hold your business up, join the Sought After Educator Accelerator waitlist at jodiebrown.ca/sae.
Instagram → instagram.com/itsjodiebrown Sought After Educator Accelerator waitlist → jodiebrown.ca/sae This week's episode is a little different. There's no outline and no script, just something Jodie wanted to share straight from the heart, recorded from the garden of her brand-new home. A few days after moving in, she walked outside to find the entire garden had bloomed almost overnight: tiger lilies, bee balm, and peonies she had no idea were even coming. It became the perfect metaphor for something so many entrepreneurs are feeling right now, especially those coming from hair and beauty backgrounds where the reward for your work is usually instant. → Why hairstylists and beauty professionals often struggle the most with the slower pace of building an education business → The difference between putting in blind effort and putting in foundational work you can actually trust → Why some buyers are taking longer to build trust before they invest, and what that means for your marketing right now → A real update from two current one-on-one clients who both more than doubled their challenge registrations this time around, entirely because of work they did that nobody saw → How to tell the difference between work that isn't working and work that just hasn't bloomed yet → Why rushing to fill in the gaps can cost you time and money without actually changing the long-term outcome If you are in a season where you feel like you are putting in more than you are getting back right now, this episode is your reminder to keep going. The foundation you're building today is going to show up later, even if you can't see it yet. For more support building a sustainable education business, join the waitlist for the Sought After Educator Accelerator at jodiebrown.ca/sae, and come say hi on Instagram @itsjodiebrown.
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