Sound Connections

This is the intricate world of music entrepreneurship. Hosted by Jakob Wredstrøm from Amplitude Ventures, this podcast offers listeners a unique blend of insightful interviews, industry expertise, and behind-the-scenes stories from the global music landscape. From the challenges of breaking into the industry to the nuances of music tech innovations, each episode is a journey into the lives of music professionals, founders, artists, and innovators. Whether you're an aspiring entrepreneur, an industry veteran, or just a music enthusiast, "Sound Connections" provides a fresh perspective on the ever-evolving world of music. Listen and connect with the sounds and stories that shape the industry.

Sound Connections is a music podcast hosted by Amplitude Ventures, with 177 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Amplitude Ventures hosts Sound Connections, a music show with 177 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #157

  #157: FOUNDER: The Reality of Building a Music Tech Business: Matt Urmy

  Aug 19, 20261h 7m

  Building music technology is often presented as a story of rapid growth. Matt’s journey with Artist Growth tells a very different story. In this episode of Sound Connections, Jakob sits down with Matt Urmy , Founder of Artist Growth . He reflects on more than a decade of building software for the business side of music. What began as a product for independent artists eventually led him toward a deeper industry problem: management companies, labels, and agencies were still relying on spreadsheets, email, and disconnected systems to manage their operations. They explore the difficult shift from B2C to B2B, the challenges of raising capital before finding product-market fit, and what it takes to keep a company going through years of slow enterprise adoption. Matt also shares his perspective on building software in the age of AI, where developing products is becoming easier, but understanding customers, building reliable data infrastructure, and creating lasting value remain difficult. A grounded conversation about capital, technology, resilience, and the realities of building a company in music tech. Produced by Amplitude Ventures AS.

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  Episode #156

  #156: FOUNDER: Reinventing the Tools Behind Music Creation: Casey Kolb

  Aug 10, 202657 min

  Can music software become more powerful without making creativity feel less human? Casey Kolb, founder of Lunacy, joins Sound Connections to explore the changing world of audio plugins and what it takes to build tools that feel as inspiring visually as they sound. From his years as a film composer in Los Angeles to spending a year and a half programming Lunacy’s first flagship product, Cube, Casey shares the persistence behind turning a side project into a growing music tech company. We discuss product design, pricing, seasonal revenue, community building, fundraising, and why Lunacy has been careful to protect its creative independence while scaling. The conversation looks ahead to Nova and a future where creators can build and share their own plugins with AI assisting the code rather than replacing human creativity. Tune in for a thoughtful conversation on sound, technology, and what the next generation of music tools could become.

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  Episode #155

  #155: FOUNDER: Inside the Next Generation of Music Companies: Aidan Schechter

  Jul 13, 202655 min

  What happens when the future of the music business is built by small, agile companies instead of industry giants? In this episode of Sound Connections, Jakob Wredstrøm sits down with Aiden, CEO of Patch Bay and Partner at 1916 Enterprises, to explore how music, technology, investment, and entrepreneurship are reshaping the industry's future. Aiden explains why independent music businesses are becoming more powerful, how AI is accelerating product development, and why the next generation of music companies will rely on collaboration rather than scale. From artist management and publishing to software and venture investing, he shares how small teams can now accomplish what once required entire enterprises. The conversation also explores data infrastructure, the changing economics of music, and why relationships remain the industry's greatest competitive advantage. Rather than replacing people, technology should remove administrative complexity; giving artists, managers, and executives more time to discover talent, build relationships, and create meaningful careers. If you're interested in music technology, AI, entrepreneurship, independent music, or the future of the creative economy, this episode is for you. Produced by Amplitude Ventures AS.

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  Episode #154

  #154: EXIT: Building a Music Tech Company Before the Market Was Ready: Vijay Basrur

  Jun 25, 20261h 1m

  A missed CD delivery exposed a gap in India's music industry. That moment led Vijay to build OKListen, an independent music platform that spent more than a decade growing alongside a market that wasn't yet ready for it before ultimately being acquired by AWAL. In this episode of Sound Connections, Vijay shares what it was like to build a music tech company in one of the world's largest music markets while streaming, independent music, and consumer willingness to pay were still evolving. He reflects on bootstrapping the business, spending five years balancing a corporate career while keeping the company alive, and why patience became a competitive advantage. The conversation explores the realities of building music businesses in emerging markets, from raising capital and competing against global platforms to understanding when market timing matters more than execution. Vijay also discusses India's evolving independent music ecosystem, the economics behind music tech, and why founders often need conviction long before the market validates their ideas. If you're interested in music technology, entrepreneurship, emerging markets, or the business of music, this episode offers a thoughtful look at what it takes to build for the long term. Produced by Amplitude Ventures AS.

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  Episode #153

  #153: FOUNDER: AI Is Rewriting the Business of Music Software: Noam Levinberg

  Jun 10, 202657 min

  Are traditional music production tools entering their last era? Noam Levinberg , founder of Safari Audio , believes the future of music creation may look very different from the world producers know today. In this episode, we explore the rapid impact of AI on music software, why traditional plugin businesses are being challenged, and how the next generation of creators may never adopt the workflows that defined the last 30 years of music production. Noam shares the story behind Safari Audio, a bootstrapped company that has grown to more than 170,000 users by building creative, unconventional tools for music producers. We discuss startup building, product-market fit, software distribution, customer loyalty, and the difficult challenge of staying relevant in a market changing faster than ever before. Whether you're a music producer, founder, engineer, or music technology enthusiast, this episode offers valuable insight into the future of creative tools and entrepreneurship. Subscribe for more real conversations on music, startups, and innovation.

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Recent guests on Sound Connections. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.