South Africa Tech Marketers

South Africa Tech Marketers (SATM), hosted by Kirsti Lang, brings you candid conversations with leading South African marketers who are making waves globally. Each episode uncovers the authentic stories and practical insights you need to level up your marketing career. Whether you’re just starting out or looking to break into international tech companies, SATM connects you with South Africans who’ve navigated the path to global success, sharing their hard-won lessons and actionable advice along the way.

South Africa Tech Marketers is a business podcast hosted by Kirsti Lang, with 26 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Kirsti Lang hosts South Africa Tech Marketers, a business show with 26 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #27

  The Secret to Viral Content and Real Connection | Masechaba Setsubi

  Oct 15, 202537 minS0

  Episode Summary <p>In this episode of South African Tech Marketers, Masechaba “Chabi” Setsubi, Social Media Lead at VML, takes us behind the scenes of managing Coca-Cola’s social media across Southern, East, and Central Africa. From publishing to production to agency life, Chabi has built a career around storytelling, collaboration, and community building. She shares what it takes to create real-time content for one of the world’s biggest brands, how to balance agility with strategy, and why the best marketers are master collaborators who never stop learning</p> <p>.</p> Topics Discussed <p>How Chabi went from book publishi...

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  Episode #26

  Why AI Alone Won’t Replace Marketers – Andrina Diedericks

  Sep 30, 202527 minS0

  <p>In this episode of South African Tech Marketers, Andrina Diedericks, Marketing Manager at CloudSmiths and former enterprise marketing leader at Google Cloud, shares her journey from building brands in biometrics and SaaS to driving adoption for hyperscalers and startups. Now helping launch Fabe DX, an AI platform designed to give small businesses affordable tech consulting power, Andrina reflects on the lessons she’s learned in B2B marketing, the discipline needed to balance AI with creativity, and why empathy remains the marketer’s ultimate tool.</p> <p> </p> Topics Discussed <p>From electrical engineering to marketing: an unexpected career pivot...

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  Episode #25

  What Startups Get Wrong About Positioning with Imke Dannhauser

  Sep 17, 202523 minS0

  Episode Summary <p>In this episode of South African Tech Marketers, Imke Dannhauser, co-founder of WS&O, shares her bold move from Google—where she led marketing for Search and AI in South Africa—to launching a startup focused on helping businesses crack their value propositions. Imke reflects on how milestone moments reshaped her career path, why startups fail without a clear “why us,” and what freedom and success mean when you step off the corporate track</p> Topics Discussed <p>Why Imke left Google to co-found WS&O</p> <p>How serendipity and a half-written business plan sparked a startup<...

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  Episode #24

  The Three Futures of Influencer Marketing with Pierre Cassuto

  Sep 15, 202534 minS0

  <p>In this episode of South African Tech Marketers, Pierre Cassuto, Global Chief Marketing Officer at Humanz, unpacks the realities of influencer marketing—from pricing models to scaling relationships—and why South African marketers are uniquely positioned to lead in this space. Pierre shares his global journey from Ogilvy Paris to building Humanz into an AI-powered influencer platform across six countries. His insights will change the way you think about creators, content, and the future of marketing.</p>  Topics Discussed <p>The unexpected journey from Ogilvy Paris to building Humanz globally</p> <p>Why follower counts are irrelevant—and what really...

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  Episode #23

  Turning Stories into Strategy at KPRM with Kopano Mashoana

  Aug 27, 202533 minS0

  Episode Summary <p>In this episode of South African Tech Marketers, Kopano Mashoana, founder and managing director of KPRM Media Solutions, shares her inspiring journey from freelancing during university to building a purpose-driven agency centered on conscious marketing. Kopano opens up about the grit it takes to grow a business from scratch, why empathy and storytelling are the foundations of great marketing, and how building a personal brand—especially on LinkedIn—can unlock opportunities you never imagined. Whether you’re an aspiring marketer or a seasoned pro, Kopano’s story is a masterclass in courage, intentionality, and community-driven growth.</p> Topics D...

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