
Episode #26
Built by auditors, powered by purpose
Host Richard Chambers interviews April Crichlow, CMO of Optro, about marketing to the internal audit profession, the company’s customer-driven approach, and the strategy behind renaming AuditBoard to Optro. They discuss how Optro balances cutting-edge AI features with practical outcomes, builds trust with professional bodies, and advises chief audit executives on communicating value to leadership and boards.






