Spikes Excitement Talks

“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain an intimate look at the passions driving these industry leaders.

Spikes Excitement Talks is a business podcast hosted by The Spikes, with 220 episodes on record and a Required Pod Score of 80.

The Spikes hosts Spikes Excitement Talks, a business show with 220 episodes published.

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  Spikes Excitement Talks

  Spikes Excitement Talk #232 with Gael De Talhouet

  Sep 23, 202637 min

  In a world where AI can analyze data, generate ideas, and automate decisions, what does it mean to be a truly creative marketer? In this episode, Gordon talks to Gael de Talhouët, former VP Brand Building, Marketing, Technology, Data & AI, FMCG B2B Retail at Essity , about creativity, leadership, entrepreneurship and the changing role of marketing in the age of AI. Gael argues that marketers need to move beyond dashboards and business cases to rediscover intuition, empathy and inspiration — while using AI to bring the best ideas to scale. Tune in for a provocative conversation about why the future of marketing belongs to those who can combine human creativity with technological scale.

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  Spikes Excitement Talks

  Spikes Excitement Talk #231 with Christian Bauer

  Sep 21, 202625 min

  What really makes people choose one brand over another? In this episode, Gordon sits down with Christian Bauer, Marketing Director at Subway , who shares his perspective on consumer behaviour, brand building, leadership and creative marketing. From turning commodities into beloved brands to creating campaigns that push boundaries, Christian talks about the importance of finding the right tension, trusting your audience and knowing when to let go. He also shares why, despite AI and constant technological change, the fundamentals of marketing remain the same: understand people, find the insight and build from there. Tune in for a candid conversation about what drives consumer choice, how great marketing gets made, and why sometimes the best thing a marketer can do is let go.

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  Spikes Excitement Talks

  Spikes Excitement Talk #230 with Graham Addison

  Sep 21, 202627 min

  What happens when AI, pharma, marketing and human curiosity collide? In this episode, Gordon sits down with Graham Addison , Senior Director, Global Launch & Marketing Excellence at AstraZeneca , for a wide-ranging conversation about AI, innovation, career pivots, leadership, and what it means to stay excited about your work. Graham shares how an unexpected start in pharmaceutical sales eventually led him into marketing and global strategic roles, why the people around us can have an outsized influence on our careers, and how a passion for snowboarding taught him something about ambition, goals and getting your “mojo” back. The conversation quickly moves to the future — Graham explores how AI is changing the way pharmaceutical companies operate, from strategic planning and customer engagement to content, market research, forecasting and scenario planning. He also reflects on why experimentation matters, why organizations need to rethink established processes, and why the next few years could represent a genuine inflection point for the industry. Tune in to know more about the future of pharma and discover why Graham believes we’re entering a significant new chapter in how organizations work.

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  Spikes Excitement Talks

  Spikes Excitement Talk #229 with Colin McQuay

  Sep 19, 202619 min

  What does it take to succeed when the rules of the game are changing? In this episode, Gordon hosts Colin McQuay, Senior Director and Head of Strategic Revenue Management at Nestlé , who shares his perspective on the future of work, data science, AI, leadership and the evolving CPG landscape. From combining analytics with human understanding to building careers across different disciplines, Colin explores why the playbook that got companies to 2025 won’t necessarily get them to 2050. He also discusses the rapid evolution of AI, why empathy and context will become even more important, and what it means to help people grow beyond what they thought was possible. Tune in for a thought-provoking conversation about rewriting the rules, making data useful, embracing AI, and helping people build the skills for what comes next.

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  Spikes Excitement Talks

  Spikes Excitement Talk #228 with Linde Scheers

  Sep 15, 202625 min

  What happens when you stop following a perfectly planned career path and start saying yes to new opportunities? In this episode, Gordon sits down with Linde Scheers, Head of Marketing & Communications at ING Germany , to talk about an unconventional career journey spanning Google, N26, eBay and now ING. Linde describes herself as an “accidental marketer” — but her story is anything but accidental. From learning the fundamentals of sales at Google and spending a decade in an environment built around ambition and continuous learning, to deliberately stepping outside her comfort zone and experiencing the chaos of a fast-growing fintech, Linde shares what each chapter taught her about growth, leadership and making an impact. They also explore why financial services can be made genuinely exciting, the power of having a personal “board of mentors,” and why the rapid rise of AI is creating a new kind of excitement for marketers. Tune in to find out why disruption might actually be something to look forward to.

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