Sports Loft Podcast

On the Sports Loft podcast, we talk to the founders and CEOs of the most exciting tech companies that can be applied to the sports industry. We discuss the companies they are building, the problems they are solving and their vision for the future of sports & media.

Sports Loft Podcast is a business podcast hosted by Sports Loft, with 87 episodes on record and a Required Pod Score of 80.

Sports Loft hosts Sports Loft Podcast, a business show with 87 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Sports Loft Podcast

  Peripheral: Bringing spatial intelligence to live sport

  Aug 24, 202637 min

  Charlie is joined by Kelvin Cui - CEO of Peripheral and former Tesla robotics engineer - to explore how the learnings from self-driving cars and the concept of spatial intelligence are being used to shape the future of live sports broadcasts. The Peripheral system produces two outputs: photorealistic volumetric video that lets fans, broadcasters and analysts fly a virtual camera around a game, viewing replays from any angle; and player pose tracking down to the finger joints used for semi-automated officiating and injury prevention. Since presenting at this year’s Sports Loft Summit (only three months ago), Peripheral has demoed the tech with the NBA Launchpad programme at NBA Summer League, and just closed an $8.7M seed round co-led by Inovia Capital and Deloitte Ventures, with existing backers Khosla Ventures and Entrepreneur First doubling down. In this episode, Charlie and Kelvin discuss: · Why basketball has been such a successful proving ground, and what it takes to scale the tech up to stadium-sized pitches like football and rugby · Why Peripheral is able to use fewer cameras than other solutions · How volumetric replays can be integrated into team apps, and directly empower fans and creators to tell their own stories from the game · The commercial opportunities for rightsholders when using volumetric video · What the recent $8.7M seed round unlocks over the next 12 months, from permanent installs to expanding into new sports

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  Sports Loft Podcast

  Electric Twin: Using synthetic audiences to understand your fanbase

  Jul 22, 202631 min

  In this episode, Charlie is joined by Ben Warner, co-founder of Electric Twin, to discuss how sports organisations can use synthetic audiences to get a much better understanding of their fanbase. Enabled by advances in AI and behavioural science, synthetic audiences allow organisations to model how people think and behave, enabling them to test ideas before investing time and money. We believe this has the potential to dramatically change how sports organisations can understand their fanbase, and to do so at a scale and level of detail that would not be possible with traditional research. With funding from the likes of Atomico, Local Global and Mercuri, Electric Twin is working with organisations such as The Times and Virgin. In this episode: How Electric Twin have tested their models to make sure the data is at least as accurate as traditional research Why Ben views sports as such a fertile territory for synthetic audiences How your commercial partners can test creative and activation ideas against your synthetic audience How you can use existing data to establish your own synthetic audiences quickly and easily Why framing the question wrong isn't an expensive or timely mistake - you can just ask again immediately How you can test contentious issues - such as ticket price rise - in private, and avoid public backlash What their recent $10m Series A means for their entrance into the USA and the sports industry

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  Sports Loft Podcast

  The Realest: Turning memorabilia into recurring revenue

  Apr 16, 202635 minS0

  <p>Charlie is joined by Scott (DJ Skee) Keeney, CEO and Co-Founder of The Realest, to talk about the untapped revenue stream sitting inside every sports organisation - Memorabilia.</p><p></p><p>Using its on-site authentication technology, The Realest has transformed sports memorabilia from a market previously plagued by fraud into a structured, high-value marketplace. Their platform handles every step of the process: from authentication to fulfilment, photography, and sales. Beyond primary sales revenue, The Realest gives teams and leagues a new way to engage fans and access to a secondary market that generates perpetual royalties on every resale...

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  Sports Loft Podcast

  Badge: Building fan experiences in Apple & Google Wallet

  Mar 28, 202638 minS0

  <p>“Every company now has a TikTok strategy… yet more people now use mobile wallets than TikTok, so why don’t you have a wallet strategy?”</p><p></p><p>Eric Senn, CEO and co-founder of Badge, joins Charlie on the Sports Loft podcast to discuss why the mobile wallet is quickly becoming the most powerful interface for fan engagement. With mobile wallet usage now outpacing platforms like TikTok, Badge has built the infrastructure to enable sports organisations to meet fans where they already live. Eric explains how sports organisations can move beyond using wallets for simple digital ticketing and create a...

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  Episode #85

  From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

  Apr 1, 202553 minS0

  <p>Will Pithers, Strategic Partner Manager for sports at Meta, joins Andy and Charlie on the Sports Loft podcast. Having previously work at City Football Group , Will helps teams, leagues, federations, athletes and creators optimise their content strategy across Meta’s platforms.</p> <p>With user behaviour shifting from public feeds toward private messaging, and short-form video dominating content strategy, we wanted to get an insider’s view on how sports organisations such as Formula 1, Premier League clubs and Mercedes F1 are navigating Meta’s eco-system to engage fans globally.</p> <p>Some of the topics we discuss include:</p> Why sh...

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