Startup Hypeman: The GOAT to Market Show

Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays. Want to go behind-the-scenes and get 1-on-1 time with our guests? Every week our guests run an Ask Me Anything inside of GOAT To Market Club, Startup Hypeman's exclusive founder community. Join the Club and Become The GOAT at startuphypeman.com/gtm-club .Subscribe to our GTM newsletter at startuphypeman.com .

Startup Hypeman: The GOAT to Market Show is a business podcast hosted by Startup Hypeman, with 321 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Startup Hypeman hosts Startup Hypeman: The GOAT to Market Show, a business show with 321 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Startup Hypeman: The GOAT to Market Show

  Best of GTM Season 3 - Creating Content That Drives Leads with Haus of Bold Founder Erin Balsa

  Aug 8, 202658 min

  We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3! One of the biggest struggles of an early stage startup is creating content. Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes. Creating content isn't hard, creating content that actually drives leads is hard. Erin Balsa is a content strategy expert who has written for the likes of Hubspot, Monday.com , G2, and more. At Haus of Bold, she focuses on building content strategies for early stage startups so they aren't just writing random SEO-optimized blog posts that don't generate new business. The key, she says, is having a clear point-of-view. She steps to the mic in this week's episode to share what great startups do really well in their content strategy. Find Erin online: LinkedIn Find Haus of Bold online: Website This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

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  Startup Hypeman: The GOAT to Market Show

  Best of GTM Season 3 - Building a Successful Media Brand with Sales Feed Founder Tyler Lessard

  Jul 18, 202656 min

  We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3! Have you ever worked really hard on a piece of content, only for it to get like 5 likes online? It could be a bad distribution strategy or bad timing, but more likely it's because the content doesn't resonate. What if instead of approaching your content like a tech or product company, you approached it like a media company? Tyler Lessard didn't just approach it like a media company, he in fact launched an entire media brand called Sales Feed. 150,000 followers and subscribers later, something's working right. If you've been with this show long enough, you might remember that for about 2 years I was one of SalesFeed's on-air talents, cohosting a youtube series and podcast with Tyler. We also created nearly a half-dozen parody music videos together. Our relationship runs deep, so I had to get him on this podcast. He steps to the mic this week to share how Sales Feed started, taking a different approach to content creation, how they use different channels for different purposes, and how you can think like a media company even if you don't have budget. Find Tyler online: LinkedIn Find Sales Feed online: Website This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

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  Startup Hypeman: The GOAT to Market Show

  Best of GTM Season 3 - Mastering Event-led Growth with Sales Assembly CRO Matt Green

  Jul 4, 202653 min

  We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3! What if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy? You immediately provide value to your target customer, create a shared experience, and get valuable face time with them. Sales Assembly has bootstrapped to 7-figure annual revenue, growing 300% from 2020 - 2024. The secret to their success? EVENTS. Ahead of all other GTM channels, live events have been the backbone of their customer acquisition. Their CRO Matt Green steps to the mic in this week's episode to share exactly how they concept their events, curate the guest list, build intentional content, and follow up with purpose to flip an audience into a customer base. Matt also gives us the rundown on how he got into sales in the first place, plus shares the story behind his favorite tattoo. He steps to the mic in this week's episode to share how to invest wisely in your brand, position yourself for growth, and the difference between an influencer and influential strategy. Find Matt online: LinkedIn Find Sales Assembly online: Website This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

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  Startup Hypeman: The GOAT to Market Show

  Best of GTM Season 3 - How to Build a Lasting Brand with The Squeeze Cofounder Sarah Sitz

  May 23, 20261h 2m

  We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3! If you're a CPG or retail brand, you know by default the importance of brand. It's what people buy into as much as the product itself. There's a reason why you choose to pay more for a Nike shirt when you could reasonably buy the same shirt without the logo. Brand is a promise. It's a value system. It's a marker of trust for your community and customers that signals an understanding and expectation of the product experience. In the software world, brand tends to get pushed to the side. It doesn't matter as long as the product is good. But if you want to worry less about competition, have more control over pricing, and get customers to move with you when you make pivots, your best served making brand-led decisions. Sarah Sitz knows exactly what this looks like, having spent time as employee #14 at Foxtrot helping grow the company from Series A to C and launching their private-label brand, and now as Cofounder of brand GTM agency The Squeeze. She steps to the mic in this week's episode to share how to invest wisely in your brand, position yourself for growth, and the difference between an influencer and influential strategy. Find Sarah online: LinkedIn Find The Squeeze online Website Instagram This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

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  Startup Hypeman: The GOAT to Market Show

  Best of GTM Season 3 - How to Make a Community Work with Be The Stage Founder Pablo Gonzalez

  May 9, 20261h 13m

  We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3! Everyone wants to have a community. Everyone says they have a community. But just having a Slack or WhatsApp group doesn't actually mean you have community. Community is more about the interactions than the medium. And investing in community means playing the long game. Which is why so many brands don't think it's worth the effort. My friend Pablo Gonzalez has cracked the community code with a playbook that accrues short-term high-impact wins while waiting for the long game to play out. Through a process he calls Experiential Content Marketing, his company, Be The Stage, generated a $40M revenue channel from scratch for one of their customers. I've wanted to interview him for a while, and the stars finally aligned. He steps to the mic in this week's episode to share how you should reframe your community approach, how anyone can create community regardless of brand size, the metrics to track, and how losing his brother unexpectedly 9 years ago turned into an epiphany moment. Find Pablo online: LinkedIn Find Be The Stage online: Website This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

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