
Episode #18
State of Good for August 17, 2026
Episode Title: "Fewer Donors, Bigger Gifts, Sharper Stakes β Giving USA 2026 and What It Means for Your Shop" Summary: - Giving USA 2026 confirms ongoing donor participation decline while giving concentrates among fewer major donors β what this means for your revenue risk profile Stanford Social Innovation Review highlights the compounding fundraising workforce crisis and its direct connection to donor retention challenges ProPublica investigation reveals inconsistencies in donor-advised fund sponsor policies β practical steps to protect your DAF revenue Make-A-Will Month creates a timely window for legacy giving conversations with loyal donors The Pittsburgh Foundation's #ONEDAY Critical Needs Alert demonstrates the power of community-driven, urgency-framed giving moments Links: - Giving USA 2026: What It Means for Nonprofit Leaders β https://givingusa.org/looking-beyond-the-headlines-what-giving-usa-2026-means-for-nonprofit-leaders/ "Sustaining the Fundraising Vocation," Stanford Social Innovation Review β https://ssir.org/articles/entry/sustaining-fundraising-vocation ProPublica investigation on donor-advised fund sponsor policies β https://www.propublica.org/article/donor-advised-funds-charity-contributions FreeWill August FreeMinute: Nonprofit Fundraising Trends to Watch β https://www.nonprofits.freewill.com/resources/blog/free-minute-august-2026 Cialdini, *Influence: The Psychology of Persuasion* β https://www.influenceatwork.com/principles-of-persuasion/ The Pittsburgh Foundation #ONEDAY Critical Needs Alert results β https://pittsburghfoundation.org/newsrelease/oneday2026-results Approximate Timestamps: - 0:00 β Introduction and weekly preview 0:30 β Giving USA 2026: donor concentration risk and what to do about it 2:45 β The fundraising workforce crisis (Stanford Social Innovation Review) 4:15 β Donor-advised fund infrastructure and the ProPublica investigation 5:15 β Why Donors Give: the power of reciprocity 6:15 β What Changed: Make-A-Will Month and legacy giving strategy 7:00 β The Bottom Line: three actions for this week 7:45 β Good in Action: The Pittsburgh Foundation's #ONEDAY campaign 8:45 β Sign-off






