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How to Build a "Damn Good" Recognition Culture with Paul Macaluso (Torchy's Tacos)
What separates leaders who talk about culture from leaders who actually create it? Paul Macaluso is CEO of Torchy's Tacos, the Austin-based brand known for its award-winning queso and "Damn Good" tacos. He brings 30 years of experience, most recently as president and CEO of Another Broken Egg Cafe. He also held senior leadership roles at Go To Foods across McAlister’s Deli, Moe’s Southwest Grill, and more. Paul's path started three decades ago as a general manager at Taco Bell, a role he still credits as the foundation for everything that followed. Paul shares how he planned his rise from restaurant front lines to president and CEO with disciplined goal-setting, and how that same discipline now shapes how he improves the unique culture at Torchy's. He shares inside info about their recognition program, why he added "service minded" as a core company value, and how a simple shift in the corporate office changed how teams are supported. He also opens up about how he sets and achieves his greatest goals. In this episode, you'll learn: ✨How to make big dreams reality by breaking them into a plan of small steps ✨How to turn tough feedback into the growth that gets you promoted ✨What it takes to make company values feel real instead of just words on a wall ✨How little recognition moments can have an outsized impact on team culture ✨Why cross-functional experience makes marketers better brand leaders Whether you're early in your career or leading a company, this is an inspiring reminder that the goals you set for yourself can become the culture you build for everyone else. Paul's Creative Inspiration Book: The Four Agreements by Don Miguel Ruis Brand: Nike Beverage: Old Fashioned with Woodford Reserve
