Stop Waffling & Start Selling

Stop Waffling, Start Selling - the seasonal podcast in which we dive deep into the world of persuasive storytelling, effective sales techniques, and practical strategies to help you grow your business.

Stop Waffling & Start Selling is a business podcast hosted by Sandra Ten Hoope, with 30 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Sandra Ten Hoope hosts Stop Waffling & Start Selling, a business show with 30 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Stop Waffling & Start Selling

  Ditch the 10K Month Hype: Create Freedom with Human Design Instead With Guest - Kerstin Grünling

  May 14, 202636 minS0

  <p>In this episode of Stop Waffling, Start Selling, we open the door to Human Design, not as something abstract or overly spiritual, but as a practical way to understand how you work, sell, and build a business that fits you.</p><p>I’m joined by Kerstin Grünling, Human Design mentor, Splenic Projector, and award-winning personal brand photographer. Kerstin has a rare ability to see people with clarity, not just who they are now, but who they are becoming, and translate that into how their business needs to operate.</p><p>Kerstin shares her journey from corporate life in...

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  Stop Waffling & Start Selling

  Doing Business Your Way: Strategy, Systems & Self‑Trust with Shelly Shulman

  Apr 30, 202642 minS0

  <p>I’m joined by Shelly Shulman, someone I would genuinely describe as a unicorn in the online business space.</p><p>Shelly brings together strategy, systems, and mindset in a way that actually works in real life. Not just when everything is going well, but when life happens, energy dips, or things don’t go to plan.</p><p>Her work is about building the backbone of your business. The structure that holds everything together so you’re not relying on constant hustle, adrenaline, or being “on” all the time.</p><p>In this conversation, we go deeper than surface-le...

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  Stop Waffling & Start Selling

  Last-Resort Hypnotherapy: Why Change Doesn’t Need 20 Years With Guest Paul Wilson

  Apr 16, 202636 minS0

  <p>In this episode of Stop Waffling, Start Selling, Sandra is joined by hypnotherapist and behavioural change specialist Paul Wilson to unpack why so many people feel stuck and what actually creates change.</p><p>Paul shares his approach to helping people break patterns quickly by reconnecting with their own internal resources, rather than relying on long-term coping strategies. Sandra brings a personal lens, sharing how his direct, honest style helped her navigate burnout, relationship challenges, and a period of intense overwhelm.</p><p>Together, they explore:</p> Why “stuck” is often disconnection  How fear of change keeps people in the wro...

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  Stop Waffling & Start Selling

  Stop managing time. Start managing yourself - With Abigail Langridge

  Apr 2, 202643 minS0

  <p>I’m joined by Abigail Langridge, and this is a conversation that goes far beyond traditional time management.</p><p>Abigail has played a significant role in my own journey. Years ago, when I was trying to do everything at once and feeling completely overwhelmed, she helped me create a way of working that actually allowed me to breathe again.</p><p>In this episode, we talk about what time management really means and why most approaches fail.</p><p>This isn’t about rigid schedules or forcing yourself into systems that don’t fit your life. It’s about un...

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  Stop Waffling & Start Selling

  How did the Membership come about? with Guest Dawn Baxter.

  Mar 19, 202655 minS0

  <p>Welcome back to the next Series of Stop Waffling and Start Selling.</p><p>In this episode I am joined by Dawn Baxter, founder and owner of Beyond the Dawn Digital, who helped me to see the power of podcasting and who's team produces these episodes each release. </p><p>I wanted to give some context to why I am opening up my Substack Membership and how this method of resources came to be from origin right down to what plans we have for the future. </p><p>Whether you are listening through your favourite providers or a free su...

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Recent guests on Stop Waffling & Start Selling. Study who booked and why before you pitch.

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