Stories With Traction

The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.

Stories With Traction is a business podcast hosted by Matt Zaun, with 209 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Matt Zaun hosts Stories With Traction, a business show with 209 episodes published.

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  Episode #209

  #209: Five Generations. One Workplace. Big Problems. (REMIX)

  Aug 17, 202655 minS1

  Wanna… Boost your Sales? Enhance your Marketing? and create a vibrant company culture? All of that is possible through the power of Strategic Storytelling! Check out the Stories With Traction course , where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals! You can find the course HERE . SHOW NOTES: Want to improve communication inside your organization? Struggling with… ✅ Generational tension in the workplace? ✅ Miscommunication between leaders and younger employees? ✅ Retaining top talent across different age groups? This episode is for you. PODCAST SUMMARY In this episode of Stories With Traction , Matt Zaun sits down with generational strategist Dr. Katherine Jeffery for a fascinating conversation about how leaders can better understand, communicate with, and lead across generations in today’s workplace. With five generations now working side by side, organizations are facing challenges unlike anything we’ve seen before. Expectations around leadership, communication, loyalty, work-life balance, feedback, and collaboration are rapidly shifting, and many leaders are struggling to keep up. Dr. Jeffery explains why generational misunderstandings often create friction, confusion, and talent loss inside organizations… and how leaders can bridge those gaps without relying on stereotypes. Drawing on her research, counseling background, leadership experience, and the GenShift™ framework, Katherine shares practical ways organizations can build stronger trust, healthier communication, and more connected teams across generational lines. ABOUT DR. KATHERINE JEFFERY Dr. Katherine Jeffery is a generational strategist and creator of the GenShift™ framework, which helps organizations navigate the complexities of having multiple generations working side by side. Her work focuses on helping executives, HR leaders, and teams improve communication, strengthen trust, and create healthier workplace cultures through practical, research-backed strategies. Katherine’s journey began with working with at-risk youth in wilderness programs, then earned her Master’s in Counseling from Clemson University, and later completed doctoral research focused on Millennial leadership values. Today, she helps organizations better understand the evolving expectations around leadership, collaboration, and workplace culture across generations. ABOUT MATT ZAUN Matt Zaun is an award-winning speaker and storyteller who helps organizations attract more clients and strengthen company culture through the art of strategic storytelling . His workshops have helped more than 300 organizations improve sales, communication, leadership, and marketing through intentional storytelling strategies. Matt works with executives, sales teams, and entrepreneurs to help them become more persuasive, memorable, and influential in the marketplace.

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  Episode #208

  #208: The Marketing Playbook Just Changed

  Aug 3, 202633 minS1

  PODCAST SUMMARY In this episode of Stories With Traction , Matt Zaun sits down with lead generation expert and former journalist Katie Wagner for a powerful conversation about the future of marketing, the growing “crisis of trust” online, and why authentic human connection is becoming the most valuable currency in business. Katie explains why traditional inbound marketing is no longer producing the same results, how AI is reshaping consumer behavior, and why businesses must shift toward relationship-driven strategies like “nearbound marketing” to stand out in an overcrowded digital world. ABOUT KATIE WAGNER Katie Wagner is a lead generation strategist, agency owner , and former television journalist with more than 16 years of experience in digital marketing. She specializes in helping businesses develop ROI-driven marketing strategies that drive real revenue through modern lead-generation systems, strategic partnerships, and authentic brand positioning. ABOUT MATT ZAUN Matt Zaun is an award-winning speaker and storyteller who helps organizations attract more clients through the art of strategic storytelling . His workshops have helped more than 300 organizations improve sales, marketing, leadership communication, and company culture through intentional storytelling strategies.

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  Episode #207

  #207: What Smart Founders Do With Cash

  Jul 27, 202641 minS1

  SHOW NOTES: In this episode , Matt Zaun sits down with Jody Grunden to unpack the financial habits, mindset shifts, and forecasting principles that help entrepreneurs build healthier, more scalable businesses. Jody shares his journey from reluctant entrepreneur to building and selling a highly successful virtual CFO firm , along with the lessons he learned the hard way about cash flow, pricing, risk, and growth. They discuss why so many business owners misunderstand cash, when debt is helpful versus harmful, how AI can support financial decision-making without replacing human oversight, and why every entrepreneur needs a real forecast instead of just a budget. Jody also opens up about the gritty early years of entrepreneurship, bootstrapping with credit cards, learning to price properly, and discovering the kind of business he actually wanted to build.

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  Episode #206

  #206: The Power of Podcasting

  Jul 13, 202645 minS1

  SHOW NOTES: In this episode , Matt Zaun sits down with Jen Moss , Chief Creative Officer and Co-Founder of JAR Podcast Solutions , to unpack what makes a podcast truly effective. Jen shares why podcasting is far more than “just hitting record,” and explains the strategic thinking, creative discipline, and authentic storytelling required to create a show that actually connects. They discuss podcast strategy, audience attention, narrative podcasting, AI’s role in content creation, why authenticity still wins, and how constraints and deadlines can actually fuel better creativity. Jen also shares her own creative journey from theater and journalism to radio, film, and podcasting, and why she believes process matters just as much as polish.

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  Episode #205

  #205: Why Success Can’t Heal You

  Jun 29, 202635 minS1

  SHOW NOTES: In this episode of Stories With Traction , Matt Zaun sits down with Randy Lyman for a powerful conversation about emotional awareness, leadership, vulnerability, and personal growth. Randy shares how unresolved emotions can quietly shape our decision-making, relationships, and leadership style, and why true strength comes not from suppressing emotions, but from learning how to understand and work through them. He explains how fear, anger, shame, and past pain often surface in business settings, and how greater awareness can help leaders respond with greater clarity, calm, and confidence. Matt and Randy also discuss vulnerability in leadership, the difference between manipulation and inspiration, the role empathy plays in building trust, and how personal pain can deepen our ability to connect with others. Randy opens up about his journey from being bullied as a young teen to building businesses in the automotive industry, and eventually discovering the emotional work that transformed both his life and leadership. This episode is filled with practical wisdom for leaders who want to become more grounded, self-aware, and effective not just in business, but in life. RANDY BIO: Randy Lyman helps leaders find greater clarity, calm, confidence, and success by helping them better understand themselves and the emotional patterns that shape their lives and leadership. With a background in physics and business, along with decades of entrepreneurial experience, Randy brings a unique perspective to personal growth and leadership development. He blends logic, emotional awareness, and real-life experience to help people identify their strengths, work through internal obstacles, and build a better life for themselves and their families. Randy is also the author of The Third Element , in which he explores the connection among thoughts, actions, and emotions and how understanding all three can transform every area of life. MATT BIO: Matt Zaun is an award-winning speaker, storyteller, and strategic communication advisor who helps leaders and organizations use storytelling to build trust, inspire action, and create stronger connections. Through keynote speaking, workshops, consulting, and his podcast Stories With Traction, Matt equips executives, sales teams, and leaders with practical ways to communicate more effectively and more memorably.

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