Straight To Voicemail

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

Straight To Voicemail is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 82. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Straight To Voicemail, a business show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #127

  Balancing Data and Gut Instinct in B2B Decision-Making | Colt Steingraber, RevPartners

  Aug 18, 20265 min

  In a B2B landscape driven by constant momentum, it's easy to get caught up in the rush for the next big campaign while overlooking the power of reflecting on past performance. Without a clear framework to measure what actually worked, teams risk relying on isolated data, emotional reactions, or disjointed strategies that fail to move the needle. In this episode of Straight to Voicemail , Adam Sockel hears from Colt Steingraber , Senior Team Lead for Marketing at RevPartners . Colt breaks down how organizations can transform quarterly performance reviews from empty exercises into actionable growth engines. Drawing on RevPartners' Revenue Performance Model (RPM), he outlines how mature CRM data, clear primary and secondary KPIs, and trend analysis replace ambiguity with cross-team alignment across sales, marketing, and leadership. He shares how combining reliable data with gut instinct empowers teams to make confident mid-quarter pivots, double down on high-converting channels, and make strategic shifts that directly impact revenue outcomes. You’ll learn: Why looking back at performance with a structured framework is essential for driving future revenue outcomes How analyzing long-term trends instead of isolated numbers removes emotional reactions and ambiguity across teams How uniting sales, marketing, and leadership around reliable CRM data builds cross-team alignment on what to do next How combining objective data with gut instinct empowers organizations to make confident, mid-quarter strategic pivots Jump into the conversation: (00:00) Why we wanted to connect with Colt Steingraber (01:35) Revenue attribution challenges and the Revenue Performance Model (02:22) Setting up primary and secondary KPIs across the customer journey (03:24) Trends over numbers: Building cross-team alignment (04:12) Balancing data with gut instinct for mid-quarter pivots (04:45) Turning QBR insights into actionable commitments Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

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  Episode #126

  How Core Values Drive B2B Brand Identity | Joseph Ray, Lighthouse Technology Services

  Aug 13, 20266 min

  Navigating a brand identity shift can feel like uncharted territory, especially when new products, changing markets, or company growth start pulling your message in different directions. Without a clear anchor, it is easy for a brand to lose sight of what made it successful in the first place. In this episode of Straight to Voicemail, Adam Sockel hears from Joseph Ray , Director of Marketing Services at Lighthouse Technology Services . Joseph discusses how organizations can manage identity shifts without compromising their foundation. Drawing a unique parallel between expanding a business and welcoming a second child, he breaks down how to balance new brand ventures while staying rooted in your core principles. He shares how leaning into unshakeable core values can guide your marketing strategy, maintain customer trust, and even spark creative content initiatives like launching a podcast. You’ll learn: Why welcoming a second child offers a fresh perspective on managing multiple product lines and distinct brand identities under one roof Why mission and foundational principles should never change, even when your business or market shifts How living out a principle like "be a lighthouse" can inspire authentic initiatives like launching a community-focused podcast How taking control of your visual, verbal, and content identity defines how your company shows up in the market Jump into the conversation: (00:00) Why we wanted to hear from Joseph Ray (00:52) Juggling distinct product lines and multiple brand identities (02:00) Core values as your brand anchor (02:41) Bringing values to life through marketing (03:50) Using core principles to launch and elevate a podcast (04:45) Why marketers are the ultimate stewards of brand identity

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  Episode #125

  B2B vs. B2C: Marketing to Humans First | Monica Stockbridge, Dutch Vet

  Aug 11, 20264 min

  Every marketer is under pressure to produce results, but when you're working with limited time and budget, the line between B2B and B2C strategies can get blurry. The urge to be everywhere at once often leads to burnout instead of breakthroughs. In this episode of Straight to Voicemail , Adam Sockel hears from Monica Stockbridge , Content Marketing Strategist at Dutch Vet , on how to navigate marketing strategy on a tight budget. Monica’s advice cuts through the complexity: whether you're selling to a single consumer or an enterprise committee, you're still marketing to humans. She shares practical ways to focus your limited resources, from leveraging subject matter experts to choosing the right content formats, so even small teams can drive real impact. You'll learn: Why remembering there is always a human on the receiving end is the ultimate key to effective content marketing How B2B and B2C buying cycles differ, and why picking the right content format saves limited resources How to leverage subject matter expert interviews to quickly multiply your content output across channels Jump into the conversation: (00:00) Why we wanted to hear from Monica Stockbridge (01:27) The underlying core of B2B vs. B2C marketing (02:14) Choosing the right formats for your audience (02:50) Leveraging SMEs to build trust and multiply content (03:15) Writing helpful human content on a tight budget Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

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  Episode #123

  How to create supply chain stability amid changing global economics | Anthony DeFilippis, Cargo Trans

  Aug 4, 20266 min

  In a global market overwhelmed by geopolitical shifts and trade volatility, achieving operational stability isn't about crossing your fingers and hoping for the best, but about building an ecosystem resilient to change. Real authority and sustainability in supply chain management come down to how agile your sourcing network is when global rules shift overnight. When it comes to building a bulletproof mitigation strategy and maximizing the financial health of your shipping operations, there is no one better to turn to than Anthony DeFilippis , Co-CEO of Cargo Trans . In this episode of Straight to Voicemail , Adam Sockel hears from Anthony on how small and medium-sized businesses can survive the complexities of modern logistics by mastering the art of supply chain optionality. Anthony breaks down his vital framework for navigating trade uncertainty, explaining why proactive tariff planning will always win out over reactive crisis management. You'll learn: How building a nimble, multi-supplier network eliminates single-source dependencies Why your customs broker is as critical as your accountant, and how tariffs often dwarf corporate taxes Why tariff mitigation must happen at the product development level, long before you place a PO How global customs agencies are heavily increasing vigilance on compliance and bills of material. Jump into the conversation: (00:00) Why we wanted to hear from Anthony DeFilippis (01:08) Flexible sourcing and multiple suppliers (01:15) Scenario planning and geographic diversification (02:40) Tariff mitigation and transparent pricing (03:11) Importance of close customs relationships (03:51) Managing tariffs with upstream planning (04:33) Supply chain visibility and disruption simulation Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

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  Episode #120

  Why showing up in AI search and blending old-school tactics wins B2B buyers | Brandy Morton, Brandy Morton Marketing

  Jul 28, 20266 min

  In a marketplace flooded with generic content and AI-generated noise, capturing your buyer’s attention isn't about out-publishing the competition, it’s about changing how and where you show up. True visibility today happens when your brand effortlessly enters the exact conversations your prospects are already having. To navigate this new frontier of digital discovery and learn how to optimize your authority for both human readers and machine algorithms, we sat down with Brandy Morton , Founder & CEO of Brandy Morton Marketing. In this episode of Straight to Voicemail , Adam Sockel connects with Brandy to unpack the massive shift toward AI-powered search and answer engines. Brandy shares her practical blueprint for blending classic marketing wisdom with cutting-edge technology, demonstrating how a specialized focus on informational intent can turn a standard blog into a powerhouse revenue generator. You'll learn: Why 87% of B2B buyers are now using generative AI from problem identification down to their final vendor shortlists How to shift from traditional keyword stuffing to building structured, expert-backed blog content that gets your brand cited by answer engines like ChatGPT Practical ways to track your brand's presence in AI search, from running manual buyer prompt tests to leveraging automated visibility checkers Jump into the conversation: (00:00) Why we wanted to hear from Brandy Morton (01:15) The massive shift from traditional search engines to conversational answer engines (03:14) Transforming B2B blogs into high-performing AI citation magnets (04:36) How to audit your brand's visibility and track buyer prompts across platforms (05:14) First steps to formatting your content for compounding, AI-forward SEO results Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  ListenShow Notes

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