Strategic Storytelling

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

Strategic Storytelling is a business podcast hosted by Goodwin, with 194 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Goodwin hosts Strategic Storytelling, a business show with 194 episodes published.

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  Episode #190

  190 Win more clients with empathy (even if you haven't walked in their shoes)

  Aug 22, 202511 minS1

  <p >Most business advice says: "Show empathy. Tell clients you've been there too."</p> <p >But here's the truth: clients don't care if you've walked in their shoes. What they care about is whether you understand their challenges—and whether you'll treat them without judgment.</p> <p >In this episode of Strategic Storytelling, you'll discover:</p> <p >Why oversharing personal stories can backfire with clients.</p> <p >The #1 rule of empathy that keeps clients from walking away.</p> <p >Three practical ways to show clients you "get" them—through words, processes, and stories.</p> <p >How to tell stories that buil...

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  Episode #189

  How To Sell A Service No One's Heard Of: Storytelling Strategies For Innovative Offers

  Aug 1, 202515 minS1

  <p >How To Sell A Service No One's Heard Of: Storytelling Strategies For Innovative Offers</p> <p >When you're offering something that's new to your audience—whether it's brand new to the world or simply unfamiliar to your audience—you face two major challenges: they're confused about what you offer and they don't see the value of the service.</p> <p >In this episode of the Strategic Storytelling podcast, I will show you how to use story—not fluff, not oversharing personal problems—to create clarity, establish relevance, and communicate the impact of your offer.</p> <p >You'll learn:</p> <p >The t...

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  Strategic Storytelling

  188 The ROI of Storytelling

  Jul 25, 202510 minS0

  <p>What is the most important question to ask about storytelling? <br /> <br /> It's not "How much did this story express your feelings?" or "How much do you want to tell this story?" or even "What is the impact of this story?"</p> <p>It's "What is the business purpose of this story?" Why am I telling this story? Whats the ROI of this story?</p> <p>After all, when you tell a story in a business environment, you are investing time and/or money. Your story becomes a business tool. Is it worth what you invested? </p> <p>In th...

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  Episode #187

  187 - The Ultimate Story Template - Based on a Cheesy Christmas Song

  Jul 17, 202512 minS1

  <p >Storytelling can become more productive when you start with a template. And it's not easy to find templates for business stories.  In this episode, we explore a surprising (and fun) story structure for service-based solopreneurs, adapted from a holiday classic and inspired by Ann Handley's Everybody Writes. </p> <p >This story template covers a lot of bases. It's a variation of a success story. It focuses on the client, not the guide. It makes you think of your service as a problem-solving mechanism: What need do you fulfill? </p> <p > You will learn…<br /> …what makes this such a good tem...

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  Episode #186

  186 Don't Waste Your Origin Story: Turn It Into a Client Attraction Tool

  Jul 11, 202510 minS1

  <p > </p> <p >If you've ever been asked, "How did you get started?" you know how often this question comes up in podcasts, interviews, networking events, and client meetings.</p> <p >But instead of giving a throwaway answer to satisfy their curiosity, what if you could use that moment to attract your next best client?</p> <p >In this episode, we explore how you can transform the most common origin story question into a powerful marketing tool. You'll learn how to frame your response to show your passion, uniqueness, and credibility—without sounding scripted or obnioxious.</p> <p >You will dis...

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