Strategy Café: Business Growth for Hypnotists & Coaches

Strategy Cafe is a live, interactive show hosted by Chris Thompson and Timothy September of Mike Mandel Hypnosis and Pykthos. Each session features real coaching, strategy breakdowns, and candid conversations about growing a hypnosis or coaching business. Want to attend live and participate? Register at pykthos.com/cafe.

Strategy Café: Business Growth for Hypnotists & Coaches is a business podcast hosted by Pykthos, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Pykthos hosts Strategy Café: Business Growth for Hypnotists & Coaches, a business show with 12 episodes published.

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  Strategy Café: Business Growth for Hypnotists & Coaches

  Why You Sound Like Every Other Hypnotist & How to Fix It | Strategy Café Ep. 12

  Jul 31, 20261h 20m

  If you are great at the hypnosis work but everything outside the session feels like guesswork, this episode is for you. Chris and Timothy break down how to design your offer and funnel by starting at the end, why most practitioners look identical from the outside, and how to build a lead magnet that does what a real lead magnet is supposed to do, which is move someone closer to your actual offer. Plus a hot seat on group programs versus one-on-ones, the AI tools that are quietly erasing every "I'm not technical enough" excuse, and a story from a public Facebook thread that should make every hypnotherapist rethink how they show up online.In this episode, we discuss: How to design your offer by starting at the end and working backwards down the staircase Why the dentist's free teeth whitening is the model for thinking about customer acquisition cost vs. lifetime value What MCP servers are, why they matter, and how Claude Cowork is starting to replace logging into separate tools How Chris built the new Pykthos Mastermind sales video in a weekend using AI editing, knowing nothing about it on Friday How to build a searchable testimonial database with AI so the right testimonial shows up for the right piece of copy every time The Facebook thread where 45 hypnotherapists answered "what do you charge?" identically and turned the entire industry into a commodity Why responding to price questions on paid ads tanks your campaign (Jonas's lesson from his own results) Laurel Portie's lead magnet principle: solve a small problem in 10 minutes, but reveal the bigger problem that becomes your offer The customer value journey mapped to the coffee shop dating metaphor, and where your lead magnet actually sits How to turn a real-life capacity constraint (Alexandra can only do two sessions a week) into natural scarcity and a high-priced upsell Pykthos lead magnet course (free training plus a free GPT for brainstorming lead magnets): https://pykthos.com/getleads Claude Cowork (the $20 a month tier of Claude that works directly in folders on your computer) Ryan Deiss customer value journey framework (Awareness, Engagement, Subscription, Conversion, Excitement, Ascension) CHAPTERS: 00:00:00 Welcome to Strategy Café Ep. 12 00:02:30 Designing your offer and funnel by starting at the end 00:08:00 How to do the math on what you actually need to sell 00:11:30 The dentist teeth-whitening principle (CAC vs. LTV) 00:14:30 What MCP servers are and why they change how you use AI 00:19:20 Building a sales video in a weekend with AI editing 00:23:30 Timothy on Claude Cowork as a business operating system 00:26:00 Mike Bowler's progress: 16 organic videos and his first paid ad 00:29:00 How to build a testimonial database with AI 00:30:50 Laurel's rule: your content has to be uniquely you 00:35:30 The Facebook thread that turned hypnotherapy into a commodity 00:38:30 Why "I serve everybody" means you serve nobody 00:42:00 A better way to reply to "what do you charge?" online 00:43:00 Jonas on why price-question leads never convert 00:45:00 Alexandra's hot seat: building a lead magnet for a group program 00:49:00 The lead magnet principle: solve a small problem, reveal the bigger one 00:56:00 The customer value journey mapped to the coffee shop dating metaphor 01:00:00 Designing offers around your real-life constraints 01:06:00 Jason Fladlin's bonus-stripping framework 01:09:00 The full funnel walk: lead magnet to webinar to cohort to upsell 01:12:30 Modeling the math behind your pricing and capacity 01:15:00 The splinter model and dialing in your client avatar 01:18:00 Wrap-up and Pykthos Mastermind invitationRESOURCES MENTIONED:JOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafe WORK WITH US INSIDE THE PYKTHOS MASTERMIND https://pykthos.com/mastermind

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  Episode #11

  The 6 Questions for AI, Ad Synergy & the Customer Value Journey | Strategy Café Ep. 11

  Jun 28, 20261h 11mS1

  Episode 11 is a solo session with Timothy while Chris is on the other side of the pond visiting family, and it's stacked with the frameworks Pykthos Mastermind members are actually using right now. If you've been writing AI prompts that produce generic content, paying for ads that don't convert, and watching your emails land in the promotions tab, this one walks through the mechanics behind all three. Plus a live niche-pivot conversation about transitioning from massage therapy into transformational hypnosis that turned into a masterclass on pain, perception and unique selling propositions.In this episode, we discuss: The 6 questions every AI tool needs to know about your business so it stops giving you generic output Why riffing into the microphone for 20 minutes beats typing a one-line prompt every time The real synergy between Meta and Google ads, and why shutting one off can collapse the other Where to actually start with paid ads if you've thrown money at Google with nothing to show for it The Customer Value Journey mapped to the coffee shop metaphor, from stranger to advocate Why your lead magnet should be under 10 minutes and what "without consumption there is no conversion" really means The Simple Machine framework and why a mismatched offer is the fastest way to lose a buyer How to keep your emails out of the promotions tab using conversational subject lines and email warm-up A live niche pivot conversation that turned into a masterclass on pain, perception and the same nervous system path CHAPTERS: 00:00:00 Welcome to Episode 11 00:02:19 Why Most People Are Using AI Wrong 00:03:43 The Riff Method From Mercer 00:05:34 The 6 Questions Every AI Tool Should Know 00:10:41 Meta-Prompting: Let AI Do the Work for You 00:11:44 Meta and Google Ad Synergy Explained 00:17:05 Where to Start with Paid Ads 00:19:37 The Customer Value Journey from Stranger to Buyer 00:22:52 Why Lead Magnets Must Be Under 10 Minutes 00:25:52 Aha Moments and Ascension to Your Core Offer 00:28:36 The Simple Machine and Why Offers Must Be Congruent 00:34:30 Funnels vs Websites Explained 00:37:05 Member Wins From Inside the Mastermind 00:43:35 Why Community Changes Everything 00:47:42 Email Deliverability: How to Stay Out of Promotions 00:49:18 Email Warm-Up and Conversational Subject Lines 00:52:18 Kicking the Ball Down the Field 00:53:06 A Live Niche Pivot Conversation 01:02:36 Pain as a Message and Why Emotion Travels the Same Path 01:09:07 Wrap Up and How to Join Us LiveJOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafe WORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com The Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

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  Episode #10

  Bridging Low-Ticket to High-Ticket, Pricing Psychology & Follow-Up Systems | Strategy Café Ep. 10

  Jun 3, 20261h 24mS1

  <p>Most practitioners do not have a business - they have a bundle of disconnected activities held together with hope. Strangers find you somehow, some buy something small, and then what? For most hypnotists, coaches, and wellness pros stuck around $4k a month, the honest answer is nothing. This episode is about the fix - the Simple Machine, the minimum viable system that turns strangers into buyers, built live through real member hot seats on pricing, follow-up, testimonials, and more.In this episode, we discuss:- The Simple Machine - the four-stage system every practitioner needs before worrying about branding...

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  Episode #4

  Why Your Ads Aren't Working, Building a Simple Machine & Starting From Scratch | Strategy Café Ep. 9

  May 23, 20261h 27mS1

  <p>How to Know If You're Ready to Run Ads, Build a Lead Magnet That Works & Get Your First Clients Without a Finished Website | Strategy Cafe Ep. 9You're great at what you do. But you've got a half-finished website, no booking funnel, and ads that aren't working. In this episode of Strategy Cafe, Chris Thompson and Timothy September break down exactly why that's happening and what to fix first. Whether you're brand new or trying to grow, this episode gives you a clear picture of what your business actually needs before you spend another dollar on advertising.In this episode...

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  Episode #8

  Cold Lists, Website Reviews & Your Lead Gen Machine Explained | Strategy Café Ep. 8

  Apr 29, 202657 minS1

  <p>If you're getting leads but not bookings, this episode is for you. In Episode 8 of Strategy Cafe, Chris and Timothy work through real funnels, real websites, and real GoHighLevel setups with practitioners live on the call - diagnosing exactly where leads are leaking and what to do about it. They also walk through the Pykthos Simple Machine framework for the first time on Strategy Cafe and reveal a brand-new 155-step granular build checklist created for Pykthos Mastermind members.In this episode, we discuss:- Why getting 100 leads but only 1 discovery call usually means you're asking before you're giving- The...

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