SubHub by Adapty.io (EN)

A podcast about mobile app monetization with subscriptions hosted by Ben Gohlke, DevRel at Adapty.io. We interview top guests from the mobile industry and discuss everyday problems of development, distribution, monetization, and app marketing.

SubHub by Adapty.io (EN) is a business podcast hosted by Adapty.io, with 9 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Adapty.io hosts SubHub by Adapty.io (EN), a business show with 9 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #9

  What apps get wrong about Apple Ads with Kevser Imirogullari

  Aug 22, 20251h 4mS1

  <p>In this episode, Ben Gohlke sits down with Kevser to break down the world of Apple Ads and how indie developers can actually use it to grow. Spoiler: it’s not just about buying downloads.</p><p>We’ll cover:</p><p>- Why ASA is a market research tool, not only a UA channel</p><p>- How to avoid wasting budget on low tap-through campaigns</p><p>- The role of keyword research (and why your gut isn’t enough)</p><p>- Why post-install metrics matter more than installs</p><p>- How to align ASA with A...

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  Episode #8

  What makes an app worth buying with Evelin Herrera

  Jun 24, 202544 minS1

  <p>In this episode, we talk with Evelin Herrera, mobile growth strategist and M&A advisor. She shares how to set your app up for a successful exit, whether you’re planning to sell now or just want to be ready when the time comes.</p><p>We’ll cover what app buyers actually care about (and the red flags they won’t ignore), how to diversify your stack and user acquisition to reduce risk and boost valuation, why AI apps are hot today but risky for long-term exits, and how organic growth, especially on TikTok, can make your app 10x more...

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  Episode #7

  The greatest app growth hacks in the world from Steve Young

  Jun 16, 202524 minS1

  <p>In this episode of SubHub, we chat with Steve Young, founder of App Masters, about practical strategies for growing mobile apps without massive marketing spend. Steve explains how indie developers and small teams can drive downloads and revenue through smart tactics like review prompts, lifetime offers, and optimized paywalls.</p><p>We also dive into how to keep growth going after the initial boost, the value of targeting both niche and broader audiences, and why keyword research is critical for App Store Optimization . Whether you're just launching or scaling, this episode is packed with actionable insights.</p>

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  Episode #6

  The Road to a 7-figure Exit with Alex Vech

  May 13, 202557 minS1

  <p>In this episode of SubHub, I’m joined by Alex Vech, the founder of Boost App Social, a social media toolkit app that scaled to $100K in monthly recurring revenue and ultimately sold in a 7-figure acquisition.</p><p>We dive into Alex’s journey from an early web app that didn’t stick to a thriving iOS business, the creative and financial decisions that fueled massive growth, and the rigorous testing and cash flow strategy that made a high-dollar exit possible. Now working on ScreensDesign.com, Alex shares tactical lessons for any indie founder aiming to build a high-growth...

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  Episode #5

  From Product-Market Fit to Profit with Daniel Layfield from the Subscription Index

  Apr 29, 202553 minS1

  <p>In this episode of SubHub, I’m joined by Daniel Layfield, founder of The Subscription Index, to talk about one of the most important transitions in any app’s journey: going from having something people love to building a business that makes money.</p><p>We dig into how early-stage teams can confidently measure product-market fit, avoid the most common monetization traps, and align acquisition, usage, and monetization into one cohesive engine for growth. Whether you’re pre-revenue or gearing up for scale, this episode is packed with real-world strategies for building a sustainable, high-retention app business.</p><h2>Key Takea...

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