Subscription Stories: True Tales from the Trenches

Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.

Subscription Stories: True Tales from the Trenches is a business podcast hosted by Robbie Kellman Baxter, with 94 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Robbie Kellman Baxter hosts Subscription Stories: True Tales from the Trenches, a business show with 94 episodes published.

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  Episode #87

  Launching and Scaling Subscriptions as a Solopreneur with Mike Morrison of Membership Geeks

  Jul 23, 202540 minS7

  <p>Many of my guests on the podcast have built and skilled large membership and subscription businesses with big teams of specialists and sophisticated software to support their efforts.</p> <p>But what if the team is just you?</p> <p>Mike Morrison, launched the Membership Geeks Podcast 9 years ago to help solopreneurs build online membership businesses. You can drive a meaningful subscription without a team and totally online, and that's what Mike teaches at his Membership Academy.</p> <p>In our conversation, we talk about how the membership economy has evolved since we first met 9 years ago, some of...

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  Episode #86

  Subscription Intrapreneurship with Bosch BlueMovement’s E-Lin Tan

  Jul 9, 202540 minS7

  <p>What do you do when powerful tailwinds change to headwinds as you're growing your business?<br />Many Membership Economy businesses have struggled to keep up momentum in the past few years as the golden era of growth has evolved to a bottom line era.</p> <p><br />Today's guest, E-Lin Tan, took the helm at BlueMovement offering subscriptions to Bosch Appliances in Europe during the bottom line era.</p> <p><br />In our conversation, we discussed how they balance circularity and sustainability with profitability.</p> <p><br />Listen to learn how they've built support across the organization, developed the...

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  Episode #85

  Is the Future of Subscriptions Circular? A Conversation with Patrick Hypscher of Circularity.fm

  Jun 25, 202532 minS7

  <p>Today we're talking about sustainability.</p> <p>Where do the circular economy and the membership economy intersect, and how can both be applied to tread more lightly and produce less waste?</p> <p>These questions have been at the center of the work of my guest, Patrick Hypscher. Patrick is a consultant and advisor and the host of Circularity.fm, a podcast about circular business models and Product-as-a-Service (PaaS).</p> <p>With experience running PaaS businesses, both at Bosch BSH and at Bertelsmann, as well as at his own SaaS startup, Patrick has developed some really helpful models for...

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  Episode #84

  How Zumba Balances Instructor and Consumer Subscriptions with Yael Dornbusch, Zumba’s Chief Subscription Officer

  Jun 4, 202533 minS7

  <p>Zumba is a phenomenon. Since its founding in 2001, the addictive fitness dance program with a Latin beat has taken the world by storm.</p> <p>As of 2022, the company claimed 15 million people taking Zumba classes weekly at 200,000 locations in over 180 countries. At its core is the Zumba Instructor Network, a monthly membership program created to give instructors ongoing support and tools for success. It includes an unlimited, never-expiring teaching license, as well as monthly music and choreography marketing tools and access to the community.</p> <p>Today's guest, Yael Dornbusch is the Chief Subscription Officer at Zumba, responsible for...

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  Episode #83

  The One Medical Story with Dr. Joseph Michelli, the Author of All Business is Personal: One Medical’s Human-Centered, Technology-Powered Approach to Customer Engagement

  May 21, 202533 minS7

  <p> If you've ever had to wait for your doctor first in the waiting room and then in the examining room, or struggled to get an appointment or had trouble getting a prescription filled while on the road, you know why primary care in the United States is in such desperate need of disruption. </p> <p>One Medical has been transforming primary care through the power of membership and customer centricity since 2007. In 2023, One Medical was acquired by Amazon for nearly $4 billion. Dr. Joseph Michelli has written a well-researched book on One Medical's journey and what enabled such rapid growth and...

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