Episode #12
Harnessing the Power of Nutrition Influencers
Consumers are more interested in nutrition and wellness than ever—but they need trusted experts to help separate fact from fiction. In this episode of Supplement Source, CRN's Jeff Ventura sits down with Stephen McCauley, president and founder of the Ginger Network, to discuss how registered dietitian nutritionists (RDNs) have become some of the most influential voices in health communications. They explore why RDNs are uniquely positioned to educate consumers, how companies can integrate nutrition influencers into their marketing strategies, and the measurable impact these partnerships can have on awareness, credibility, and consumer engagement. Stephen also shares insights into Food Fluence, the Ginger Network's invitation-only gathering of North America's leading nutrition communicators, and explains why investing in trusted scientific voices can deliver outsized returns for brands. Whether you're developing a new product, launching a communications campaign, or looking to build stronger consumer trust, this conversation offers practical strategies for reaching today's health-conscious audiences. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.
