Sustainable Today, Successful Tomorrow

In “Sustainable today, successful tomorrow” Anne and Rik (Good Tourism Institute) explore real-world sustainable tourism stories that actually work.

Sustainable Today, Successful Tomorrow is a business podcast hosted by Good Tourism Institute, with 20 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Good Tourism Institute hosts Sustainable Today, Successful Tomorrow, a business show with 20 episodes published.

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  Episode #10

  Responsible whale watching with Futurismo 🐳

  Dec 8, 202541 minS2

  <p><b>What does responsible whale watching </b><b>actually</b><b> require?</b> 🤓</p><p>Some whale watching experiences look effortless. </p><p>But behind the scenes, the <b>most responsible ones are built on science</b>, discipline, and deep respect for the ocean. 🐳 </p><p>In this episode of Sustainable Today, Successful Tomorrow, Carlos from <b>Futurismo Azores Adventures</b> takes us inside a science-led decisions approach that guides every decision on the water.</p><p><b>Rather than chasing close encounters</b>, Futurismo relies on behaviour reading, strict regulations, and ongoing research. 👨‍🔬</p><p>We talk about how data collect...

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  Episode #9

  The grey area of wildlife tourism 😬

  Dec 1, 202535 minS2

  <p><b>Why are wildlife encounters always such a grey area? </b>😬</p><p>Seeing animals in the wild is one of the most powerful parts of travel.</p><p>Yet it’s also where <b>things can go wrong fastest</b>. </p>🐘  How close is too close?🐋  What quietly puts pressure on wildlife?🐢  How can we guide travellers without killing the magic? <p>In this episode of Sustainable Today, Successful Tomorrow, we dive into the <b>realities behind wildlife tourism</b>. </p><p>From expectations and behaviour to guiding and the responsibility destinations, businesses and travellers carry. 🤓</p><p>With insights from Carl...

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  Episode #8

  Good Tourism Trends in 2026 😮

  Nov 24, 202535 minS2

  <p>Travel is shifting fast. But where is it actually heading next?</p><p>In 2026, travel will be even <b>more mindful, personal and connected</b>. Travellers want more than checklists, highlights, and perfect photos. 🌄 </p><p>But what does that actually look like in practice? And how can travel businesses meet those expectations?</p><p>In this episode of Sustainable Today, Successful Tomorrow, we <b>break down the five key good tourism trends in 2026</b>. 🤩</p><p>We explore why these shifts are happening, what they mean for sustainable tourism, and how travel businesses can use them to create experie...

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  Episode #7

  Using AI for positive impact with Equator 🤖

  Nov 17, 202550 minS2

  <p><b>Can AI make tourism more sustainable?</b></p><p>AI is everywhere, but it’s not always used in the right ways. 🫢 </p><p>In this episode of Sustainable Today, Successful Tomorrow, we talk with <b>Edmund Morris </b>from<b>Equator</b> about how AI and data can become tools for smarter, fairer, and more sustainable tourism. </p><p>Together, we explore how <b>AI-powered insights help</b> travel businesses and destinations move beyond carbon and understand their true impact. 💡 </p><p>Edmund shares how small, <b>data-led changes can make travel better</b> for both visitors and local c...

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  Episode #6

  Is tourism using data the right way? 🫣

  Nov 10, 202531 minS2

  <p>In sustainable travel, data is often <b>reduced to one thing</b>: carbon.</p><p>But <b>travel is about so much more</b> than emissions. 🌍</p><p>What if we used data to understand overcrowding? Or to measure how tourism can support local livelihoods and preserve culture? </p><p>Because when used right, data can <b>turn good intentions into real impact</b>. 💪</p><p>In this episode of Sustainable Today, Successful Tomorrow, we explore how the tourism industry can use data to make travel more sustainable. </p><p>Through insights from <b>Edmund Morris</b> at <b>Equator<...

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