
Switching on Electrified Skills
One Organisation, One Direction: Marketing Matters | Mazin Al Raisi & Benny Tjahjono
<p>In this episode, we speak with Dr. Mazin Al Raisi, the first CMO in Oman’s banking sector, Marketing Person of the Year 2023, and a recent DBA graduate from Coventry University, who applied his doctoral research in real time while leading at the highest level.Mazin shares his DBA journey, why he chose a DBA over a traditional PhD, and how combining academic rigor with industry practice shaped his leadership. He challenges a deeply rooted misconception: reinforcing that marketing is not only a support function, it is a strategic force.Drawing from the banking sector, Mazin explains why marketing mu...






