Episode #88
Ep 88 - Sell Where Shoppers are Buying - Marketplace Expert Alvin Jap
Where are your customers actually shopping and is your brand showing up there? In this episode of TACOS Tuesday, Hamish Conway sits down with marketplace expert Alvin Jap from Samsung to unpack what it really takes to expand into new marketplaces without damaging the retail relationships you’ve already built. With experience spanning retail, Kimberly-Clark, Amazon and now Samsung, Alvin brings a unique perspective on how brands can navigate an increasingly complex marketplace landscape. They dig into how different platforms attract different shoppers, why a one-size-fits-all marketplace strategy doesn’t work, and how brands can manage pricing and channel conflict while creating the right offer for each audience. They also explore the growing role of loyalty programs and how AI is changing the way customers discover, compare and choose products. For brands looking beyond traditional retail for their next stage of growth, this conversation is packed with practical insights on where the opportunities are and how to put your brand where shoppers are already buying.
