Episode #23
Mike Renick: The AI System Behind a $21M Real Estate Year
A 69-year-old agent is on pace to nearly double his production this year — and he's doing it by handing the busywork to AI. In this episode, Kristi Jencks and Kelcie Dowd sit down with Mike Renick, former General Motors global information officer turned top-producing Florida agent, who went all in on Perplexity Computer and rebuilt how his business runs. Most agents are using AI the wrong way. Mike shows what doing it right actually looks like: real follow-up, real CRM cleanup, real content at scale, and real results ($15M last year, $21M by the end of April this year). In this episode: Why Perplexity Computer is a different category than ChatGPT or Claude — and what an AI "orchestrator" really does The "automate AND do better" rule that should guide every tool you adopt How Mike runs AI-assisted lead follow-up through Follow Up Boss, with drafts he approves before anything sends The CRM hygiene system that organized 135,000 contacts and built his smart lists Why top agents convert under 2% of internet leads — and the soft-touch approach that works better The honest answer on whether blogging is still worth your time in the AI era His biggest AI mistake, his advice for total beginners, and the most creative tool he's built The Take It and Run challenge this week: stop waiting until you understand everything. Pick an AI tool, tell it you're new, and let it teach you. Just get started. Connect with Mike Renick (Team Renick, Sarasota/Longboat Key, FL): mike@teamrenick.com https://www.facebook.com/michael.renick.90 Take It and Run is hosted by Tom Ferry coach Kristi Jencks and Kelcie Dowd, giving real estate agents one practical move to run with every week. Follow the show so you never miss an episode. If this episode gave you an idea you can implement in your business, don’t just listen — take it and run. 🎤 Book me to speak at your event/team meeting: kristijencks.com 📩 Subscribe to the newsletter for more strategies: https://kristijencks.myflodesk.com/subscribe 🎥 More content on YouTube: https://www.youtube.com/@coachkristijencks 📱 Follow along on Instagram: @kristijencks 🎙️ About the Podcast Take It and Run is the podcast for ambitious professionals—especially real estate agents—who want practical strategies they can implement immediately. Each episode delivers mindset shifts, frameworks, and real-world insights to help you move from thinking about it… to doing it.
