Talk Commerce

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com

Talk Commerce is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Talk Commerce, a business show with 0 episodes published.

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  Episode #460

  Retail Is Detail with Tom Sieger and Timo Weltner of NETFORMIC

  Sep 30, 202619 min

  Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and two of our guests came at the same business from opposite sides of the Atlantic. Timo Weltner co-founded NETFORMIC in Germany, where it has been a Shopware partner for years. Tom Sieger runs the United States side. We cover why regulated industries have to solve complexity in the data model before the storefront, how a pricing engine built on a product information system found two ways a customer was losing money, and what a European engineering mindset changes in a sales conversation. Guests: Tom Sieger , Partner, NETFORMIC USA, and Timo Weltner , CEO and Co-Founder, NETFORMIC GmbH. The B2B Commerce Trends and Opportunities Report, written and researched by Content Cucumber and presented by Shopware, is free at contentcucumber.com .

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  Episode #459

  We Thought It Was Us with Karthik Chidambaram of DCKAP

  Sep 29, 202619 min

  A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware. Karthik Chidambaram is the founder and CEO of DCKAP, an ERP-first integration platform for distributors and manufacturers. The conversation covers how DCKAP went from a well known Magento agency to a product company after a Prophet 21 integration for a distributor turned out harder than anyone expected, why Karthik built an ERP-first integration platform instead of a general iPaaS, what a manufacturer rep taught him about why the middle of the channel survives, the expansion into manufacturer ERPs with Global Shop Solutions, his Driven by DCKAP podcast, and running a fully remote team across the United States and twelve states in India. Links DCKAP https://www.dckap.com Learn more about our at-event interviews at talk-commerce.com/events .

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  Talk Commerce

  Live from Shoptoberfest with Sebastian Hamann from Shopware

  Sep 28, 202632 min

  A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware. Sebastian Hamann is the co-founder and CEO of Shopware, the company he started with his brother Stefan in the village of Schöppingen, Germany, when the two were teenagers. The conversation covers how the product got its name after an earlier name, Shop IT, fell flat, the decision to go open source in 2010 and watching the download numbers climb, how he and Stefan split the work between design and engineering, why the two skipped university, and the decision around 2021 and 2022 to take investment and build the US business. Sebastian also shares what did not carry over from the European playbook and why he is hungry to rethink commerce for agents and for humans. Links Shopware https://www.shopware.com Learn more about our at-event interviews at talk-commerce.com/events .

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  Episode #457

  Agentic Commerce Does Not Have Legs Yet with Darin Lynch of Irish Titan

  Sep 23, 202633 min

  Darin Lynch has run Irish Titan for twenty two years, and he does the thing almost nobody in this conversation does. He defines the term. Agentic commerce, to Darin, is three strands, a Celtic knot: data enrichment, discovery and checkout. And he is blunt about how far along it is. It crawled out of the ocean, it is slithering around on the beach, and it does not have legs yet. His evidence that the hard part is genuinely hard is the company with the most resources walking away from it. If OpenAI can jump into the deep end with checkout and then say never mind a few months later, that tells you something. He also has a rule for where a merchant should experiment. Leave the points of trust alone, checkout above all, and go rogue everywhere else to build something that is recognizably yours. And he has a model he is still workshopping for how we got here, from a Neanderthal era of heavy monolithic builds, through an ecosystem era shaped by search, into the conversational era we are in now. Brent Peterson and Scott Ohsman host. In this episode 02:28 Twenty two years of Irish Titan, and why he has not got bored 03:47 What is an agency for when merchants can build it themselves 05:15 Business first, online second, and why merchants still need help 09:09 OpenAI walked away from checkout, and what that proves 11:55 Three strands of a Celtic knot: data enrichment, discovery, checkout 13:03 Still primordial, still no legs 19:07 Where a merchant should go rogue, and where they should not 23:23 Neanderthal to ecosystem to conversational 27:08 Why Irish Titan bet on Shopware Irish Titan: irishtitan.com Darin on LinkedIn: linkedin.com/in/darinlynch Watch on YouTube: youtu.be/_adI6jG7kOk

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  Episode #456

  Customers Compare You to Every App on Their Phone with Bobby Stephens of Deloitte Digital

  Sep 22, 202625 min

  Bobby Stephens leads the US retail and CPG practice at Deloitte Digital, and he came on right after his team published their 2026 B2C commerce research, Bridging the commerce divide, which surveyed 550 B2C commerce leaders and 1,000 consumers and found the two groups describing what sounds like two different businesses. The gap is not in anything exotic. It sits in the table stakes, in finding a product, confirming it is in stock, checking out, getting an order update, and making a return. As Bobby puts it, merchants think they are doing a better job at checkout than customers think they are. The reason it persists is that customers benchmark a retailer against every experience they have, including the apps on their phone that exist for fun, rather than against the competitor down the street. In this conversation: the attribution gap that opens up when nobody can tell a human visitor from an agent, what that does to anyone selling audiences through a retail media network, why only 10 to 12% of companies use agentic AI extensively in customer facing commerce, why he is cool on the segment of one, why retailers are further along than brands, why agentic buying lands in B2B before B2C, why the website is not going anywhere, and the proposition that has decided every shift since ecommerce started, which is save me time and save me money. Guest: Bobby Stephens, Head of US Retail & CPG, Deloitte Digital (Principal, Deloitte Consulting LLP) Report: Bridging the commerce divide His podcast: That Makes Sense (sense spelled C E N T S) LinkedIn: bobby-stephens-digital

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