Talking Content

Welcome to Talking Content , the go-to podcast for small business owners in professional services. Whether you're in property management, real estate, mortgage broking, law, conveyancing, or you're consulting to one of these industries, if you're keen to improve your content marketing strategies, you're in the right place. Hosted by Ellen Bathgate, an experienced content creator and strategist, each episode delivers relaxed, friendly, and conversational insights to help you streamline your content creation process and effectively engage your target audience. Tune in weekly for episodes packed with actionable tips on social media, content planning, and time-saving techniques. Whether you want to improve your online presence, attract new clients, or establish yourself as an industry expert, Talking Content offers the guidance and inspiration you need to succeed. Subscribe now to start transforming your content marketing approach.

Talking Content is a business podcast hosted by Ellen Bathgate, with 27 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Ellen Bathgate hosts Talking Content, a business show with 27 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #11

  Content That Converts with Kristen Porter

  Sep 14, 202538 minS3

  <p>Content marketing doesn’t have to be complicated, but it does need to be strategic. In this episode, I chat with Kristen Porter from Zenovate Marketing (and O*NO Legal) about how she blends her background in law and marketing to help professional services and real estate businesses grow with content that actually works.</p><p>In this episode we cover:</p>The surprising results that come when content doesn’t hit the original goalWhy email marketing is the cornerstone of Kristen’s strategyHow to create lead magnets that actually nurture (not just collect emails)Her batching and repurposing proces...

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  Episode #10

  Why Easy Content Performs Better - Talking Content with Nic Fren

  Jun 30, 202523 minS3

  <p>It's easy to overcomplicate your content marketing strategy, but in this episode Nic Fren, from Bespoke Media , shares how easy content creation can be.<br/><br/>In this episode we cover:<br/>- The type of (easy) content Nic finds works best<br/>- The secret he has to email marketing<br/>- The content that just doesn't work any more in the real estate space<br/>And much more!<br/><br/>To connect with Nic on social media:<br/>Follow on Instagram: https://www.instagram.com/nic_fren/<br/>Follow on TikTok: https://www.tiktok.com/@nic_fren<...

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  Episode #6

  Why Your Newsletter Isn’t Working (and 3 Ways to Turn It Around)

  Jun 23, 202510 minS3

  <p>Feel like you’re putting effort into your landlord newsletter and getting... crickets? You’re not the only one. So many property managers either stop sending newsletters altogether or fall into the trap of writing ones that sound more like a sales pitch than something a landlord actually wants to read.</p><p>In this episode, I’m breaking down <b>three simple ways to create newsletters that landlords will </b><b>actually</b><b> open, read, and remember - </b>even look forward to.</p><p>We’ll cover:</p>Why “use our service” isn’t newsletter contentHow to make your n...

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  Episode #9

  The One Type of Content to Focus on Right Now - with Pat Mears from Rubix Realty

  Jun 16, 202528 minS3

  <p>When you discover that your followers love seeing you out of your work uniform, you do it more, right?<br/>That's just one of the things we discussed in this episode of Talking Content, with special guest, Pat Mears from Rubix Realty.<br/><br/>In this conversation, we cover:<br/>- The type of content that performs best for Pat<br/>- Why he records videos without a script<br/>- The one type of content Pat would create (if he couldn't do anything else)<br/>and much more!<br/><br/>To connect with Pat on social media:<br/>...

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  Episode #5

  You're Already Being Googled - What Will They Find?

  Jun 9, 20259 minS3

  <p>Think you don’t need a personal brand because you’re not in sales or chasing rent roll growth? Think again.</p><p>If you’re a property manager, and your name can be found in a quick Google search (spoiler: it probably can), then you already have a personal brand. The question is - are you actively shaping it, or leaving it up to chance?</p><p>In this episode, we’re unpacking why personal branding still matters even if you’re not the one responsible for bringing in new landlords, and how it can actually make your job easier...

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