Talking Marketing

Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.

Talking Marketing is a business podcast hosted by AMA Boston, with 69 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

AMA Boston hosts Talking Marketing, a business show with 69 episodes published.

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  Episode #2

  Season 2 Ep 2 - From Users to Advocates: The Art of Community Strategy

  Aug 4, 202642 minS2

  Welcome back to Talking Marketing ! This is Season 2, Ep 2 , From Users to Advocates: The Art of Community Strategy . Everyone says they're building community. Almost nobody knows what that actually means. Meghan Arnold does. She's spent 20 years doing it — for a transit system, a global design conference, a beloved font brand, and thousands of Adobe creatives across North America. In this episode we talk about: The real difference between a community and an audience with a logo What managing communications for 42 million transit riders taught her about human connection How to hold a community's trust through a rebrand they didn't ask for What almost broke a major design conference that the audience never knew about What people are really looking for when they walk into a room you've built This one's for anyone who's ever used the word "community" in a deck and wondered if they actually meant it.

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  Episode #1

  Season 2 Episode 1: Thinking Like the CMO of Your Accounts: Unpacking Strategic ABM with Sloan Newman

  Jul 15, 20261h 1mS2

  Welcome back to Talking Marketing. This is season 2, episode 1 . In a hyper-crowded market, generic campaigns are white noise. If you want to win enterprise-level accounts, you have to treat them like a market of one. On this episode, I am joined by award-winning marketing executive and strategist Sloan Newman to discuss his brand new book, "The Relationship Revolution: Mastering 1:1 Account-Based Management." Sloan breaks down exactly how to move away from rigid dashboards and transition toward human-centered, high-impact engagement that secures multi-million dollar pipelines. What we cover: 💡 The "CMO of your accounts" mindset shift. 💡 How to balance intense 1:1 personalization with the corporate demand to scale. 💡 The leading indicators that actually prove ABM velocity during long sales cycles. 💡 Real mistakes to avoid when deploying your first strategic ABM playbook. Ready to lead the revolution in your accounts?

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  Episode #69

  Episode 69: The Solopreneur & The Agent: Building a 20+ Year Marketing Legacy ft. Bryan Fikes

  Jun 26, 202655 min

  Welcome back to the last episode of Talking Marketing, season 2025-26. We close this year on a high with Bryan Fikes. 20 years in marketing. Multiple startups built. And a new AI agent named Bodhi. What happens when two decades of grit meets ultimate personal clarity and cutting-edge tech? You reinvent the entire entrepreneurial playbook. In this conversation with Bryan, we skip the surface-level AI hype and get into the real mechanics of modern business building. He has scaled the massive, multi-million-dollar traditional agencies of the past, but today, he's building something much more potent: a lean, automated, hyper-focused future. We dive deep into: The 20-Year Perspective: What remains true about building a startup when the tech stack changes every six months. The Power of Focus: How marking one year of sobriety unlocked a new level of operational velocity. Meet Bodhi: Why AI agents (not just tools) are redefining the solo founder journey and replacing heavy agency overhead. If you're an entrepreneur trying to scale without drowning in operational noise, this conversation is a masterclass in modern leverage.

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  Episode #68

  Episode 68: When Music Meets Marketing ft. Jeff Porter

  Jun 17, 202636 min

  Welcome back to Talking Marketing! 🎙️ In Episode 68, I sit down with Jeff Porter, marketer at EventPipe and hip-hop artist — to explore why success doesn't have to fit into a single box. From working with children with autism to spending seven years at one company, becoming the only marketer in the room, navigating competing opinions, and balancing a creative career in music, Jeff shares the lessons that shaped his unique path. In this episode, we discuss: What the classroom taught him before marketing ever could The value of staying and growing within one organization What day one really looks like when you're building marketing from scratch How to protect your strategy when everyone has an opinion Why making music makes him a better marketer If you've ever been told to "pick a lane," this conversation is for you. Sometimes the most rewarding careers are built by following more than one path. 🎧 Listen now and join the conversation.

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  Episode #67

  Episode 67: From Dough to Done: How Milk Bar and Krispy Kreme Made It Work

  Jun 5, 202641 minS0

  <p >Two years. One million doughnut samples. And a masterclass in brand stewardship.</p> <p >For National Donut Day, the Talking Marketing podcast goes behind the scenes of one of the most anticipated sweet-treat collaborations in recent history. In this exclusive episode, we sit down with Charlie Hodges(Krispy Kreme) and Shannon Salzano (Milk Bar) to unpack the strategic, messy, and brilliant realities of bringing two iconic culinary giants into the same room.</p> <p >From non-traditional career pivots to the intense operational pressure of a global rollout, this conversation moves past the standard marketing playbook to look at the...

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