
Episode #12
YMMI : The Business Behind the Music, Ownership, Strategy & Scale
This week on TMHF we talk with Cortland "YMMI" Davis, the independent artist, entrepreneur, and strategist behind 3,000+ TV and film sync placements across Amazon, Paramount, and more. YMMI breaks down the real business of music: why ownership, relationships, and strategy beat clout, what he learned at the Grammys and Guild of Music Supervisors Awards, and why artists should stop chasing visibility and start building leverage. Plus, launching FUKU Energy and creating "micro experiences" for fans. ✅ Independent success in 2026 ✅ Why streaming numbers can mislead ✅ Community over algorithms ✅ The future of artist ownership ✅ Creators vs. true entrepreneurs Support the show: www.patreon.com/tmhfpodcastshow Follow YMMI: @ymmimusic | www.drinkfuku.com Follow: @tmhfpodcastshow | @officialedporter Presented by Just Fruit. | Sorbet Atelier: www.justfruitsorbet.com #YMMI #SyncLicensing #MusicBusiness #IndependentArtist #TMHF

