
That Marketing Podcast
Empathy-Driven Email Marketing: Navigating Sensitive Seasons
<p>Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, CEO of eFocus Marketing, in this insightful episode of the “Email and Beyond” Marketing Podcast.</p><p>The discussion delves into the intricacies of bringing empathy into email marketing, especially during sensitive seasons like Mother’s Day.</p><p>Listen in to discover:</p><b>The Importance of Empathy in Email Marketing</b>: Explore the significance of recognising the human experience behind events and the impact of marketing messages during sensitive times.<b>Segmentation Strategies for Sensitive Seasons</b>: Learn practical approaches to segmenting your audience, offering them c...





