That UGC Mum

The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe

That UGC Mum is a business podcast hosted by Xanthe, with 38 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Xanthe hosts That UGC Mum, a business show with 38 episodes published.

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  That UGC Mum

  Ep. 39 Empire-Building Season: Black Friday Without the Meltdown

  Sep 21, 202529 minS0

  <p>This is the season finale, babe, and we’re gearing up for the creator Olympics: Black Friday. I’m handing you my exact survival playbook—how to book more jobs now, keep your brain intact, and deliver content that actually cuts through the chaos (even when your dining table looks like a warehouse). Also… I’m the new UGC coach at Hive Hub Collective (!!). If you’ve been waiting for a sign to go all-in, hi, it’s this episode.</p><p><br></p><p>What we cover:</p><p><br></p><p>⚡ Prep like… yesterday: why brands are booking now and ho...

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  That UGC Mum

  Ep. 38 3 Mistakes I Made as a Baby UGC Creator (So You Don’t Have To)

  Sep 14, 202526 minS0

  <p>Girlfriend, let’s get real. My first year in UGC? A full-blown bin fire 🔥 (and not the cute aesthetic kind). In today’s episode I’m spilling the three biggest mistakes I made as a fresh-off-the-boat creator so you can skip the potholes and head straight for the juicy wins.</p><p><br></p><p>We’ll chat:</p><p>🥜 Partnering with the wrong agencies (and working for peanuts)</p><p>🙅‍♀️ Why working for free was my worst move</p><p>📱 How ignoring my personal brand nearly cost me everything</p><p><br></p><p><br></p><p>Plus, I share a little pinch-me...

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  That UGC Mum

  Ep. 37 3 Things Killing Your UGC Game and the Fixes You Need Now

  Sep 7, 202533 minS0

  <p>Living with parents, drowning in 📦 boxes, and counting down to a dream kitchen reno 🏡—but still dropping UGC truth bombs you need to hear. In this episode, Xanthe shares the 3 habits quietly killing your UGC game (and your sanity) and what to do instead. The last one? Total permission slip. 🧘‍♀️</p><p><br></p><p><br></p><h4>What you’ll learn 👇</h4><p>⭐ Why reach/views don’t impress brands—and which metrics actually do 💸</p><p>⭐ The smarter way to land gigs than sliding into brand DMs 📧</p><p>⭐ How to stop stressing about posting daily ⏰ (spoiler: you don’t need to)</p><p><br></p><p><br>...

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  That UGC Mum

  Ep. 36 I Built a Full Time UGC Gig all on Inbounds: Phoebe Alexander Spills the Tea

  Aug 31, 202557 minS0

  <p>What happens when a Melbourne mum picks up a camera during lockdown… and turns it into a full-time UGC career? In this week’s episode, I sit down with the Phoebe Alexander — one of Australia’s early UGC pioneers — to chat about her journey from cold pitching and trial-and-error to becoming a go-to creator for brands.</p><p><br></p><p><br></p><p>We get into the real highs (flexibility, creative freedom, inbound clients 🙌) and the myths (spoiler: it’s not “easy money”), plus Phoebe shares the strategies, mindset shifts, and content hacks that keep her booked and busy while juggling...

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  That UGC Mum

  Ep. 35 The 7 Habits of Highly Successful UGC Creators

  Aug 24, 202529 minS0

  <p>In this episode, Xanthi keeps it real about the messy beginnings of a UGC business, sharing how her first year was a “bin fire” of mistakes and self-doubt, her second year brought clarity and flow, and her third year opened the door to confidence, retainer clients, and even passive income. She talks about the resilience needed to push through the early stages, why quitting too soon robs you of future opportunities, and the mindset shifts that change everything.</p><p><br></p><p>Fresh off a three-week family holiday in Indonesia, she dives into how she managed client work whil...

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