The 1% Insight

Welcome to The 1% Insight podcast, where we help B2B Tech Marketers engage, build trust and create value for their target audience + companies through the power of B2B Content! In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but who are shaping their future buying decisions while also providing value to your existing customers & those who are ready to buy. We explore how B2B Tech companies can turn their content into strategic communication channels that build trust, engage audiences, and provide real value. With a focus on creating content engines that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you.

The 1% Insight is a business podcast hosted by Jack Regan, with 29 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jack Regan hosts The 1% Insight, a business show with 29 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #29

  Is Real B2B Content Back? | #29

  Aug 19, 202616 min

  We've seen so much AI content over the last few years in B2B that people are now starting to kick back and say, we don't want this. The tide looks to be changing which is a positive note for the companies that focus on real conversations and insights, placing importance on people. We've all used AI for efficiency and no blame can go to people for using the tool. I've used it myself in content and I've seen it hasn't performed well or served my audience. The important thing is to realise what people are saying now and make changes in your content going forward. Technology like AI has so many advantages and use cases but generating content seems to be one area that humans might still be better at (who would've thought...) In this episode, I look at what recent updates have triggered this backlash in AI content and also what your B2B Tech company can do to stand out with your content marketing. Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me • Connect with me on LinkedIn • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing • Watch & Subscribe our YouTube Channel • Visit our Website The 1% Insight is brought to you by Trend 7 Media!

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  Episode #28

  Winning New Business in Highly Regulated Markets with Micheál McGrath of VisibleThread | #28

  Jun 24, 202638 min

  Selling into highly regulated markets is challenging. The buying committees are sceptical, the procurement is long and trust has to be earned long before a deal ever opens. Micheál McGrath runs marketing and business development functions at VisibleThread, the RFP software used to win exactly these contracts. His take is to stop treating sales and marketing as the unit. The real unit is many functions working as one. In this episode we get into how you actually win business in regulated markets, why he's not buying the traffic-decline panic and where content plays a role across the buying journey. We also cover how to attribute events properly and defend that budget to a CFO. For B2B tech marketers whose work still stops where sales begins, this is a practical look at running the whole engine as one unit. Key insights for B2B Tech Marketers: → Sales and marketing alignment isn't enough. The real unit is many functions like marketing, sales, CS and product. If they're not all working together, you're at nothing. → The best marketers know every sales deal as well as the head of sales does. That visibility is what makes the marketing strategy sharp. → Selling into regulated markets means earning trust before the deal opens. Buying committees come in educated and sceptical, so the work happens long before a sales rep is involved. → Attribute events by type, not by first touch. It's very rare someone's first touch is your physical event, so judge customer events on the expansion and renewals that follow six months later. Connect with Micheál on LinkedIn Thanks for listening to The 1% Insight! • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing • Connect with me on LinkedIn • Subscribe to our 1% Insight Newsletter • Watch & Subscribe our YouTube Channel • Visit our Website The 1% Insight is brought to you by Trend 7 Media!

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  Episode #26

  Focus: An Underrated Revenue Lever with Gerard Gilsenan of Fund Recs | #26

  May 20, 202631 minS0

  <p>In this episode of The 1% Insight, I sit down with Gerard Gilsenan, Chief Revenue Officer at Fund Recs, an Irish-headquartered B2B tech company who have built a reconciliation and data processing software for the global funds Industry.</p><p>We get into why focus is one of the most underrated revenue levers in B2B tech, how trust gets built and broken in regulated industries, what real sales and marketing alignment looks like when both functions share one revenue number, how to build a sales team from scratch when you're the first commercial hire and where AI is...

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  Episode #25

  3 Ways to Build Trust Through B2B Content in an AI World | #25

  May 7, 202614 minS0

  <p>AI is one of the most exciting technologies we've ever had access to and it's changing how B2B tech marketing teams work, build and create content every single day. The productivity gains are massive and the opportunities are endless.</p><p>But here's the thing, there has never been more content in the world, and more quantity does not mean more quality. As feeds get flooded with AI generated posts, your prospects are getting sharper about who they actually trust, and in B2B tech where buying committees are weighing six and seven figure decisions, trust is what...

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  Episode #24

  Team-Led Content: The B2B Marketing Growth Channel You're Probably Ignoring | #24

  Apr 15, 202617 minS0

  <p>Your team is sitting on fantastic insights. Engineering, operations, finance. Every department has expertise and experiences that your prospects genuinely want to hear about and the great news is that you don't need a massive budget or a complicated setup to start getting those insights out there.</p><p>In this episode of The 1% Insight, I dive into why team-led content on LinkedIn is becoming one of the biggest opportunities in B2B tech marketing right now and how it works best when it runs alongside your brand account, not instead of it.</p><p>Both channels play a...

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