The 100 Marketers Project

Welcome to The 100 Marketers Project , where we sit down with the sharpest minds in retail automotive marketing—and ask them the same 10 questions every single time. Hosted by Andrew Street from Dealer OMG and Matthew Davis, this podcast is your front-row seat to insights, strategies, and bold opinions from industry leaders who are shaping the future of automotive marketing. Whether you're a seasoned marketer or just getting started, every episode delivers bite-sized brilliance you can put to work right away.

The 100 Marketers Project is a leisure podcast hosted by Dealer OMG, with 19 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Dealer OMG hosts The 100 Marketers Project, a leisure show with 19 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #19

  Episode 19 – Kate Howell, Marketing Director of Mullinax Automotive

  Mar 11, 202645 minS0

  <p>In this episode of the <b>100 Marketers Project</b>, Andrew Street and Matthew Davis sit down with <b>Kate Howell</b>, the Marketing Director for <b>Mullinax Automotive</b>, a group spanning 12 rooftops and 13 stores. Kate discusses her journey of transitioning from a building products agency into automotive and the unique challenge of building an in-house ad agency from the ground up.</p><p>The conversation dives into the importance of brand identity—specifically Mullinax’s "shiny, happy, simple, easy, fun" philosophy—and how to maintain a distinct look in a market full of cookie-cutter advertising. Kate also shares her pe...

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  Episode #18

  Episode 18 – Ashley Cavazos and Shaun Kniffin of NCM Associates

  Jan 7, 202658 minS0

  <p>In this episode of the 100 Marketers Project, we’re joined by Ashley Cavazos and Shaun Kniffin of NCM Associates to unpack what’s really happening inside dealerships today — and what leaders need to pay attention to next.</p><p>Both Ashley and Shaun bring a unique perspective to the conversation, having previously served as marketing directors inside dealerships, giving them firsthand experience with the day-to-day realities of dealer operations, internal challenges, and performance pressures. Now at NCM, they work closely with dealers across the country, offering a rare blend of practical, in-store experience and high-level operational insight.</p><p>This e...

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  Episode #17

  Episode 17 – Adeline Fusco, Marketing Director at Keeler

  Dec 29, 202538 minS0

  <p>In this episode of The 100 Marketers Project, we sit down with Adeline Fusco, Marketing Director for Keeler, an eight-dealership automotive group spanning Connecticut and New York.</p><p>Adeline shares what it’s really like managing marketing across luxury brands like BMW and Genesis, and why people-first, human content has become one of her most powerful growth drivers. From building trust through employee-focused organic social, to running motorsports events, email campaigns with 30%+ open rates, and navigating brand awareness challenges for emerging luxury brands, this conversation is packed with real-world insights.</p><p>We also dive into:</p>Why organic so...

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  Episode #16

  Episode 16 – Tyler Stout, Director of Vibes and Chaos Creation at Bob Smith BMW

  Dec 12, 202541 minS0

  <p><b>🎙 Episode 16 — Tyler Stout, Director of Vibes and Chaos Creation at Bob Smith BMW </b></p><p>In this episode of the 100 Marketers Project, we sit down with Tyler Stout — the self-proclaimed “Director of Vibes and Chaos Creation” at Bob Smith BMW.</p><p>Tyler’s career path spans selling cars, Shift Digital, Stream Companies, OEM partnerships, and now leading revenue-driving strategy across sales, service, marketing, and ops at a high-performing BMW & MINI store in Calabasas.</p><p>In this episode, Tyler breaks down:</p>How dealership marketers should actually think about <b>revenue</b>, not vanity metricsWhy first-party data + CDP is...

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  Episode #15

  Episode 15 — Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group

  Dec 5, 202551 minS0

  <p><b>🎙 Episode 15 — Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group</b></p><p>In this episode of 100 Marketers, we sit down with <b>Nathanael Greklek</b>, Corporate Brand Director at Mohawk Auto Group—one of the most creative, progressive, and community-driven dealership groups in the industry.</p><p>Nathanael shares how he went from delivery specialist to building a full in-house content team responsible for some of the most viral dealership videos on TikTok and beyond. From their “Office-style” series that exploded online, to building a brand that customers trust long before they step foot in the showroom, Nathanael r...

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